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Incubating the Future of
Event Technology,
Data, and Analytics
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Incubating the Future of Event Technology, Data
and AnalyticsIn a world where technology and data are increasingly integral to
event experiences, how can we embrace what’s needed today with an eye toward a future we know is uncertain? Housed within Betamore at
City Garage, an incubator for technology-focused businesses, this session explores what’s happening today with regard to technology, data
and analytics, while also looking out to what the future might hold.
You’ll gain an understanding of what’s here and what’s coming in the near future, how they can be deployed effectively for different purposes at events, and what we can surmise about the future. This session will help prepare you for a more productive present and a brighter future in events.
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IntroductionTechnology Today and Tomorrow
John Wahle
Jeff Fugate
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Jeff FugateVP Sales and Marketing
John WahleVP Technology
Amy KramerMarket and ProductInnovation Lead
Aaron DorseySr. Director, Strategic Client Technology
Neal ThompsonSr. Director, Strategic Technology & Product Development
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Setting the Stage:Technology Today and Tomorrow
Neal Thompson
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MailFax
Online
MobileRegistration
Innovation Curve: Registration
Empowered Edge
Augmented Analytics
Autonomous Things
Immersive Experience
Using devices at the edge to power the experience (5G).
Audience generation and campaign effectiveness.
Personal assistants to answer questions and suggest content.
Augmented reality for activity selection
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Barcode
RFID
Biometrics(Facial
Recognition)
Innovation Curve: Onsite Technology
Smart Spaces
Augmented Analytics
Privacy and Ethics
Immersive Experience
Autonomous Things
Creating physical spaces that collect data about attendees
Combining data across all aspects to measure event performance
How will privacy laws effect biometric data collection?
Augmented reality on the mobile app.
Mobile Apps
Autonomous delivery by the venue / hotel.
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Key Trends: New Event Impact Report
• Integrating event technology
with sales and marketing tools
• Biometrics and the future of
engagement tracking at events
• Reinventing networking through
matchmaking
• Feedback and pulse of the
attendee throughout the event
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The PlaygroundExperience the Future
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Rules of Play
• Get “hands on” with the tools and technology. Experience it.
• Jot down notes and feedback.
• Ask questions to the kiosk leaders.
• Think about how these could enhance your event experience.
• Does this apply in your work?
• Innovate the possibilities.
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Break
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Feedback…By Design
Amy Kramer
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Empathy
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Team Assignment: Based on Alignment for the Exercise.
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Current State Empathy Map
Think of a specific program participant. From their point-of-view, thoughtfully describe what they SAY, THINK, DO and FEEL about their current experience
Can we make it better?
SAY THINK
Comments here… Comments here…
DO FEEL
Comments here… Comments here…
NEEDS: List any needs that are not being met for this person (think about “pains” to solve and “gains” to add to the experience):
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Future State Empathy Map
Think of a specific program participant. From their point-of-view, thoughtfully describe what you want them toSAY, THINK, DO and FEEL about your future program experience.
SAY THINK
Current Comments here…
DO FEEL
Comments here… Comments here…
NEEDS: List any needs that are not being met for this person (think about “pains” to solve and “gains” to add to the experience):
Future
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Report Out
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Observations, Opportunities, Questions