Incubating the Future of

Event Technology,

Data, and Analytics

Incubating the Future of Event Technology, Data

and AnalyticsIn a world where technology and data are increasingly integral to

event experiences, how can we embrace what’s needed today with an eye toward a future we know is uncertain? Housed within Betamore at

City Garage, an incubator for technology-focused businesses, this session explores what’s happening today with regard to technology, data

and analytics, while also looking out to what the future might hold.

You’ll gain an understanding of what’s here and what’s coming in the near future, how they can be deployed effectively for different purposes at events, and what we can surmise about the future. This session will help prepare you for a more productive present and a brighter future in events.

IntroductionTechnology Today and Tomorrow

John Wahle

Jeff Fugate

Jeff FugateVP Sales and Marketing

John WahleVP Technology

Amy KramerMarket and ProductInnovation Lead

Aaron DorseySr. Director, Strategic Client Technology

Neal ThompsonSr. Director, Strategic Technology & Product Development

Setting the Stage:Technology Today and Tomorrow

Neal Thompson

MailFax

Online

MobileRegistration

Innovation Curve: Registration

Empowered Edge

Augmented Analytics

Autonomous Things

Immersive Experience

Using devices at the edge to power the experience (5G).

Audience generation and campaign effectiveness.

Personal assistants to answer questions and suggest content.

Augmented reality for activity selection

Barcode

RFID

Biometrics(Facial

Recognition)

Innovation Curve: Onsite Technology

Smart Spaces

Augmented Analytics

Privacy and Ethics

Immersive Experience

Autonomous Things

Creating physical spaces that collect data about attendees

Combining data across all aspects to measure event performance

How will privacy laws effect biometric data collection?

Augmented reality on the mobile app.

Mobile Apps

Autonomous delivery by the venue / hotel.

Key Trends: New Event Impact Report

• Integrating event technology

with sales and marketing tools

• Biometrics and the future of

engagement tracking at events

• Reinventing networking through

matchmaking

• Feedback and pulse of the

attendee throughout the event

The PlaygroundExperience the Future

Rules of Play

• Get “hands on” with the tools and technology. Experience it.

• Jot down notes and feedback.

• Ask questions to the kiosk leaders.

• Think about how these could enhance your event experience.

• Does this apply in your work?

• Innovate the possibilities.

Break

Feedback…By Design

Amy Kramer

Empathy

Team Assignment: Based on Alignment for the Exercise.

Current State Empathy Map

Think of a specific program participant. From their point-of-view, thoughtfully describe what they SAY, THINK, DO and FEEL about their current experience

Can we make it better?

SAY THINK

Comments here… Comments here…

DO FEEL

Comments here… Comments here…

NEEDS: List any needs that are not being met for this person (think about “pains” to solve and “gains” to add to the experience):

Future State Empathy Map

Think of a specific program participant. From their point-of-view, thoughtfully describe what you want them toSAY, THINK, DO and FEEL about your future program experience.

SAY THINK

Current Comments here…

DO FEEL

Comments here… Comments here…

NEEDS: List any needs that are not being met for this person (think about “pains” to solve and “gains” to add to the experience):

Future

Report Out

Observations, Opportunities, Questions