![Page 1: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/1.jpg)
#ILGiveBig: Simple Ways Your NonprofitCan Fundraise Like the WindDial In for Audio: 866.740.1260
Access code: 6323311#
Nov 6
![Page 2: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/2.jpg)
What is #ILGiveBig?
$12 million raised by Illinois nonprofits from 100,000 individual donors
– in one day.
![Page 3: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/3.jpg)
What you’ll learn today
• Simple ways to engage your donors for #ILGiveBig
• Case studies from other successful campaigns
• One local organization’s powerful story – and lessons they learned
![Page 4: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/4.jpg)
Asha Curran
Director, Center for Innovation & Social Impact
92Y
@radiofreeasha
![Page 5: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/5.jpg)
12.2.2014 | www.givingtuesday.org
![Page 6: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/6.jpg)
12.2.2014 | www.givingtuesday.org
![Page 7: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/7.jpg)
270%Online donation
volume on
Tuesday after
Thanksgiving
since 2011
40%Year-over-year
increase in the
dollar value of
the average
donation
40+Countries had active #GIVINGTUESDAY
efforts in 2013
10,000+Charities, nonprofits, corporations,
community groups and government
agencies participating in
#GIVINGTUESDAY
3BILLION+Total global impressions in traditional and
social media
![Page 8: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/8.jpg)
12.2.2014 | www.givingtuesday.org
![Page 9: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/9.jpg)
![Page 10: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/10.jpg)
12.2.2014 | www.givingtuesday.org
![Page 11: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/11.jpg)
12.2.2014 | www.givingtuesday.org
![Page 12: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/12.jpg)
![Page 13: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/13.jpg)
![Page 14: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/14.jpg)
![Page 15: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/15.jpg)
![Page 16: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/16.jpg)
![Page 17: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/17.jpg)
![Page 18: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/18.jpg)
12.2.2014 | www.givingtuesday.org
![Page 19: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/19.jpg)
![Page 20: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/20.jpg)
![Page 21: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/21.jpg)
![Page 22: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/22.jpg)
The Opportunity
Scale
Storytell
Unite
Partner
Inspire
Create
![Page 23: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/23.jpg)
Matt Chicola
Advancement Manager
Loaves & Fishes
![Page 24: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/24.jpg)
Why Giving Tuesday?
• Opportunity to be part of a national movement and conversation
• Previous year = $0
• Increase online giving
![Page 25: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/25.jpg)
Giving Tuesday 2013 Timeline
• June – Increased social media engagement
• September – Secured matching gift
• October – Teaser promotions
• November – Advertising across multiple platforms
• December 2nd – Staff & Board of Directors calls to select donors
• Giving Tuesday – Visuals to track progress, social media updates
• January - Thank you calls
![Page 26: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/26.jpg)
Giving Tuesday Results
• 277 total donors• 25% new donors
• 10% lapsed donors
• Of the donors that gave in 2012, 54% increased their giving for 2013, including the donor who provided the match
• $97,147.89 (with match) on Giving Tuesday• 34% increase in giving for all of December
• 118% increase for December 30 & 31
![Page 27: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/27.jpg)
Questions?
![Page 28: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/28.jpg)
Don’t forget!
![Page 29: #ILGiveBig: Simple Ways Your Nonprofit Can Fundraise Like the … · 2014-12-02 · Simple Ways Your Nonprofit Can Fundraise Like the Wind Dial In for Audio: 866.740.1260 Access](https://reader035.vdocuments.mx/reader035/viewer/2022070721/5ee236e2ad6a402d666cc9d8/html5/thumbnails/29.jpg)
If you need more information
• Marlee Honcoop, [email protected]
• Delia Coleman, [email protected]
Upcoming #ILGiveBig Webinars
• Ready, Set, #ILGiveBig! Key Strategies for Rallying Your Supporters (Nov 10)
• #ILGiveBig: How to use a CrowdRise fundraising site (Nov 12)