getting your board to fundraise
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Building a Fundraising Board
Bloomerang September 4, 2014
Linda Lysakowski, ACFREPresident, Linda Lysakowski, LLC
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
How Does Your Board View Fundraising?
The “Tin Cup” mentality?!A necessary evil?!We don’t need it.!
Not my job!!I don’t know how.!
I don’t want to bug my ! friends!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Does Your Board Understand the Psychology of Philanthropy:
o Who Gets Money?!Why?!
o Who Gives Money?!Why?!
o Who Do You Give To?!Why?!
o Who Do You Not Give To?!Why?Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
A Lesson for Board Members: Fundraise Where the Money Is!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Does Your Board Know the Golden Rule of Fundraising?
95/5 Rule
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Development Team
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Board Roles in Fund Raising
o Policies o Monitor revenue streams o Planning o Giving o Asking other to give
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Do We Have the Right Board?o How do we choose candidates for the board? o How do we evaluate the candidate’s commitment ? o Do they believe in our mission and vision? o Do they feel ownership of our organization? o Have we discussed the board’s fundraising role? o Have we provided adequate education and training for
the board? o Are we committed to working as a team with the board
on fundraising?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Why is Board Giving/Asking Important to Fundraising?
o They have a fiduciary responsibility for the organization!
o They are volunteers! o They lend credibility to the organization! o Funders expect it! o They care (or should care), more than anyone else,
about the organization!
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Helping Board Members Understand Their Role
o Board Recruitment o The Development Committee o The Board Appeal o Board Education o Brainstorming
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Recruiting the Right Boardo The governance committee!o The position description!o Interviewing prospective board members!o Orientation
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Belief in and support of the mission of the
organization is the most critical requirement for
serving on the board
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
The Board’s Role in the Development Plan
The Development Officer and the Board!The Development Committee
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Board Giving—The Board Appeal
100% Meaningful Levels Early Commitment
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Designing Your Board Appealo Start with the Chair o Evaluate Board Giving Potential o Prepare Materials o Creating a Philanthropic Environment o Ask Board Members Personally
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Educating the Board
o Ongoing education!o One-on-one training!o Teaming up!o Raising the comfort level
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Can the Board Raise Money Without Even Asking?
o Each board member invite three people to have lunch with the ED
o Host an Event o Board Thank-A-Thon o Speaking Engagements o The Elevator Speech o Birthday/Anniversary Gifts o Opening Doors
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Four Steps in Fundraisingo Identifying!o Cultivating!o Soliciting!o Stewardship
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
BrainstormingHow to Get Your Board Members to Use Their
Spheres of Influence
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Board TransitioningExtreme Makeover or !
Minor Surgery?
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Special Offer• 15% Discount on
Fundraising for the GENIUS, 2nd edition if purchased by Sept 9, 2014: use discount code: !
linda2014books at!www.ForTheGENIUS.com
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Questions
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity
Thank YouContact Linda at [email protected]!
www.lindalysakowski.com
Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity