getting your board to fundraise

Building a Fundraising Board

Bloomerang September 4, 2014

Linda Lysakowski, ACFREPresident, Linda Lysakowski, LLC

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

How Does Your Board View Fundraising?

The “Tin Cup” mentality?!A necessary evil?!We don’t need it.!

Not my job!!I don’t know how.!

I don’t want to bug my ! friends!


Does Your Board Understand the Psychology of Philanthropy:

o Who Gets Money?!Why?!

o Who Gives Money?!Why?!

o Who Do You Give To?!Why?!

o Who Do You Not Give To?!Why?Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

A Lesson for Board Members: Fundraise Where the Money Is!


Does Your Board Know the Golden Rule of Fundraising?

95/5 Rule


The Development Team


Board Roles in Fund Raising

o Policies o Monitor revenue streams o Planning o Giving o Asking other to give


Do We Have the Right Board?o How do we choose candidates for the board? o How do we evaluate the candidate’s commitment ? o Do they believe in our mission and vision? o Do they feel ownership of our organization? o Have we discussed the board’s fundraising role? o Have we provided adequate education and training for

the board? o Are we committed to working as a team with the board

on fundraising?


Why is Board Giving/Asking Important to Fundraising?

o They have a fiduciary responsibility for the organization!

o They are volunteers! o They lend credibility to the organization! o Funders expect it! o They care (or should care), more than anyone else,

about the organization!


Helping Board Members Understand Their Role

o Board Recruitment o The Development Committee o The Board Appeal o Board Education o Brainstorming


Recruiting the Right Boardo The governance committee!o The position description!o Interviewing prospective board members!o Orientation


Belief in and support of the mission of the

organization is the most critical requirement for

serving on the board


The Board’s Role in the Development Plan

The Development Officer and the Board!The Development Committee


Board Giving—The Board Appeal

100% Meaningful Levels Early Commitment


Designing Your Board Appealo Start with the Chair o Evaluate Board Giving Potential o Prepare Materials o Creating a Philanthropic Environment o Ask Board Members Personally


Educating the Board

o Ongoing education!o One-on-one training!o Teaming up!o Raising the comfort level


Can the Board Raise Money Without Even Asking?

o Each board member invite three people to have lunch with the ED

o Host an Event o Board Thank-A-Thon o Speaking Engagements o The Elevator Speech o Birthday/Anniversary Gifts o Opening Doors


Four Steps in Fundraisingo Identifying!o Cultivating!o Soliciting!o Stewardship


BrainstormingHow to Get Your Board Members to Use Their

Spheres of Influence


Board TransitioningExtreme Makeover or !

Minor Surgery?


Special Offer• 15% Discount on

Fundraising for the GENIUS, 2nd edition if purchased by Sept 9, 2014: use discount code: !

linda2014books at!www.ForTheGENIUS.com


Questions


Thank YouContact Linda at [email protected]!

www.lindalysakowski.com


getting your board to fundraise

Economy & Finance

inspiring philanthropy

o cultivating

o orientationlinda

o teaming

o stewardshiplinda

o soliciting

o funders

thepsychology of philanthropy