If Content is King,who is Sheriff?

March 10, 2014SXSW Interactive#SXSheriff

Speaker

GailMarie Content Editor, McKinney

@ gmariethatsme

SpeakerSpeakerSpeaker

KristinaEastham Digital Strategist, Digitaria

@kreastham

RobertHernandez Web Journalist, Asst. Professor,USC

@ webjournalist

MikeSchmidt Multimedia Director,National Geographic

@ mohawkstreet

Moderator

#SXSheriff

Why Content?

Contentmarketingis not new.

#SXSheriff

Writing forrobots (img goes here)

#SXSheriff

Spectrum of Digital Publishers

Spectrum of Digital Publishers

#SXSheriff

Spectrum of Digital Publishers

#SXSheriff

Stolen ContentEthics & professional

courtesy

Code of Ethics

#SXSheriff

#SXSheriff

#SXSheriff

XIncorrect ContentFalse.

“ The problem with quotes onthe Internet is that it is hard toverify their authenticity.”- Abraham Lincoln

False.

False.

“ We assume a certain level ofsophistication and skepticismof our readers.”- John Cook, Editor-in-Chief, Gawker

#SXSheriff

$¢Sponsored ContentPay to play

The elephant inthe newsroom

Enforcing Content RulesHow to protect yourself

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“Ethical use is now easierthan stealing images!”

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#SXSheriff

So who is the Sheriff of Content?

Readers:

Be your own sheriff. •

#SXSheriff

Publishers:

Be diligent.

Understand and embrace the cultureof the web.

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#SXSheriff

Content owners:

Understand your rights.

Use technology that help you manage them.

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#SXSheriff