Download - Idea Cellular Ltd
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IDEAAN IDEA CAN CHANGE YOUR LIFE!!!
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Presented by:-
Ibu Kher
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ABOUT IDEA:-
IDEA CELLULAR LTD.TYPE:- PUBLICINDUSTRY:- TELECOMMUNICATIONFOUNDED:- IN 1995HEADQUARTERS:- SANTACRUZ EAST, MUMBAIOWNERS:- NAKKA NAKKI
LOGO
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PARENTS:- ADITYA BIRLA GROUP (49.05%) AXIATA GROUP BERHAD (19.96%) PROVIDENCE EQUITY (10.6%)
PRODUCTS:-MOBILE TELEPHONY, WIRELESS BROADBAND, MOBILE PHONES.
ASSETS:- ₹23,072.72 CRORE (2012)REVENUE:- ₹ 193604.82 Million (2012)EMPLOYEES:- 6,481 (2010)WEBSITE:- www.ideacellular.com
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BRAND AMBASSADOR
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Founders of idea
Mr. G. D. BIRLA
MR. ADITYA
BIRLA
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KEY PEOPLES
Smt.Rajashree BirlaMr. Himanshu Kapania (MD)Mr. Arun ThiagarajanMs. Tarjani VakilMr. Mohan GyaniMr. Gian Prakash GuptaMr. R.C. BhargavaMr. P. Murari
Mr. Kumar Birla Chairman
Mr. Kumar Mangalam Birla (Chairman)
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Mission We will delight our customers while meeting their individual communication needs anytime anywhere.
To deliver superior values to customers, Shareholders, Employees and Society at large.
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VISIONTo develop an integrated supply chain focusing on maximizing the return on our spend and assets to efficient information systems supported processes, making its supply chain a benchmark across industry.
Our vision is to be in the Fortune 200 by 2015, with revenue of 65 billion dollars and an EBITDA target of 10 billion dollars.
--Mr.Kumar Mangalam Birla Chairman
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GOALS To achieve operational excellence &
become an Industry Benchmark. DEVELOPMENT IN FOLLOWING
AREAS:-• Technology and Markets
• Business (Domestic and local)•Close knitting with Teams
• Adding value to people • Fair practices• Compliances
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CUSTOMER SERVICE
Latest technology used for world class service
4500 exclusive idea outlets Over 7,000 call centre seats Service delivery platform is
9001:2008 certified, only operator in the country to have this standard certification for all 22 service areas and the corporate office
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Guiding principles
Negotiate for best commercial benefits within the existing legal and tax laws.
Explore all possible alternates (sources, substitute materials, buy / lease / outsource, etc) before committing decisions.
Prefer procurement from OEMs and their authorized agents.
Emphasize on healthy supplier relationships – treat them fairly and provide equitable opportunity
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IDEA’s Journey So Far….
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IDEA : A CHAMPION BRAND
NDTV Business Leadership Awards(2012)ET Telecom Awards (2012)Best Ad Campaign For Honey Bunny Campaign (2012)Best Brand Campaign - World Communication Awards (2012 & ‘11)GSM Association Award –Best Billing And Customer Care SolutionOperator Of The Year - India For 2007 & 2008
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OF
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STRENGHTS
Reputation of Brand
Technology Innovation used in IDEA
Advertising & Promotion in Idea
High Quality Network Structure
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WEAKNESS
No Broadband Service
Market Leader only in North India
Direct To Home Service is not available
Less Market Share in Urban Market
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OPPORTUNITIES
The Indian Telecommunication Industry is growing at a faster rate
Low Penetration, Particularly in Rural India
New 3g Launch
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THREATS
Intense Competition – Vodafone, Airtel, Reliance, Etc.
Customers Loyalty is Low Increasing Cost of
Promotion Increased Network Cost
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Bibliography Idea’s Official Website
-- www.ideacellular.com
Wikipedia, The Free Encyclopedia-- en.wikipedia.org
Money Control-- www.moneycontrol.com
Idea’s Official Website-- www.ideacellular.com
Wikipedia, The Free Encyclopedia-- en.wikipedia.org
Money Control-- www.moneycontrol.com
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