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IDEAAN IDEA CAN CHANGE YOUR LIFE!!!

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Presented by:-

Ibu Kher

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ABOUT IDEA:-

IDEA CELLULAR LTD.TYPE:- PUBLICINDUSTRY:- TELECOMMUNICATIONFOUNDED:- IN 1995HEADQUARTERS:- SANTACRUZ EAST, MUMBAIOWNERS:- NAKKA NAKKI

LOGO

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PARENTS:- ADITYA BIRLA GROUP (49.05%) AXIATA GROUP BERHAD (19.96%) PROVIDENCE EQUITY (10.6%)

PRODUCTS:-MOBILE TELEPHONY, WIRELESS BROADBAND, MOBILE PHONES.

ASSETS:- ₹23,072.72 CRORE (2012)REVENUE:- ₹ 193604.82 Million (2012)EMPLOYEES:- 6,481 (2010)WEBSITE:- www.ideacellular.com

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BRAND AMBASSADOR

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Founders of idea

Mr. G. D. BIRLA

MR. ADITYA

BIRLA

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KEY PEOPLES

Smt.Rajashree BirlaMr. Himanshu Kapania (MD)Mr. Arun ThiagarajanMs. Tarjani VakilMr. Mohan GyaniMr. Gian Prakash GuptaMr. R.C. BhargavaMr. P. Murari

Mr. Kumar Birla Chairman

Mr. Kumar Mangalam Birla (Chairman)

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Mission We will delight our customers while meeting their individual communication needs anytime anywhere.

To deliver superior values to customers, Shareholders, Employees and Society at large.

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VISIONTo develop an integrated supply chain focusing on maximizing the return on our spend and assets to efficient information systems supported processes, making its supply chain a benchmark across industry.

Our vision is to be in the Fortune 200 by 2015, with revenue of 65 billion dollars and an EBITDA target of 10 billion dollars.

--Mr.Kumar Mangalam Birla Chairman

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GOALS To achieve operational excellence &

become an Industry Benchmark. DEVELOPMENT IN FOLLOWING

AREAS:-• Technology and Markets

• Business (Domestic and local)•Close knitting with Teams

• Adding value to people • Fair practices•   Compliances

          

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CUSTOMER SERVICE

Latest technology used for world class service

4500 exclusive idea outlets Over 7,000 call centre seats Service delivery platform is

9001:2008 certified, only operator in the country to have this standard certification for all 22 service areas and the corporate office

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Guiding principles

Negotiate for best commercial benefits within the existing legal and tax laws.

Explore all possible alternates (sources, substitute materials, buy / lease / outsource, etc) before committing decisions.

Prefer procurement from OEMs and their authorized agents.

Emphasize on healthy supplier relationships – treat them fairly and provide equitable opportunity

13Area marked with colour indicates IDEA coverage zone.

IDEA’s Journey So Far….

IDEA : A CHAMPION BRAND

NDTV Business Leadership Awards(2012)ET Telecom Awards (2012)Best Ad Campaign For Honey Bunny Campaign (2012)Best Brand Campaign - World Communication Awards (2012 & ‘11)GSM Association Award –Best Billing And Customer Care SolutionOperator Of The Year - India For 2007 & 2008

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OF

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STRENGHTS

Reputation of Brand

Technology Innovation used in IDEA

Advertising & Promotion in Idea

High Quality Network Structure

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WEAKNESS

No Broadband Service

Market Leader only in North India

Direct To Home Service is not available

Less Market Share in Urban Market

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OPPORTUNITIES

The Indian Telecommunication Industry is growing at a faster rate

Low Penetration, Particularly in Rural India

New 3g Launch

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THREATS

Intense Competition – Vodafone, Airtel, Reliance, Etc.

Customers Loyalty is Low Increasing Cost of

Promotion Increased Network Cost

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Bibliography Idea’s Official Website

-- www.ideacellular.com

Wikipedia, The Free Encyclopedia-- en.wikipedia.org

Money Control-- www.moneycontrol.com

Idea’s Official Website-- www.ideacellular.com

Wikipedia, The Free Encyclopedia-- en.wikipedia.org

Money Control-- www.moneycontrol.com

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