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Agenda
• Strategies to use internet marketing for business and personal branding
• The Social Media Masterplan • The Britney Spears Strategy• The 3 E’s• Cascading Content• The New Facebook?
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University of San Francisco Internet Marketing Masters Certificate
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Recent MediaWall Street Journal
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Recent MediaFOX TV
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Social Networking is ‘Networking’
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Flickr Photo Credit: Old Shoe Woman
“Strategy for networking events”
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Flickr Photo Credit: Mikecogh
“Goal 2-3 Follow-up Contacts”
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Flickr Photo Crtedit: litherland
“Listen (first)”
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Flickr Photo Crtedit: acrib
“Collecting Passions”
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Andrea Nierenberg’s 28 Things to Learn about People
1. Name 2. Company 3. Phones-company, home and
cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of
communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them
17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business
together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and
information given 27. How you have handled any
problems that have arisen with their account
28. What they said when you ask them: “Why do you work with me?”
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Get those business cards in your database
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Shoeboxed will digitize business cards for you
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Are they in LinkedIn? Facebook?
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Flickr Photo Credit: Old Shoe Woman
Build Your Social Network
Add Everyone to a database
Listen and help
Follow Up!
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Photo Credit nan palmero Flickr
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What is Linked in ?The Six Degrees of Kevin Bacon
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Every Fortune 500
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Over 7,472,000 ‘Links’
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100% Complete Profile
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Create a Great Profile
Profile Photo
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Create a Great Profile
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Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!
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Create a Great ProfileUse your ‘Professional Headline’
Professional Headline!
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Create a Great Profile
Professional Headline!
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Create a Great ProfileGreat Summary with Keywords
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Include all Jobs
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LinkedIn Groups
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LinkedIn Groups
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Recommend People
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LinkedIn Answers
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Complete your Profile 100%
Groups, recommendations
LinkedIn Answers
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Over 500 million active (users who have returned to the site in the last 30 days)
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Facebook ‘Profile’
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Facebook ‘Fan Page’
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Facebook Advertising is highly targeted!
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Facebook Advertising
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Demographics and Likeographics
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Google CPA = $8.94Facebook CPA $2.70
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Facebook!
Set up your business ‘fan’ page
Use Facebook ads to target ‘Likes’
Offer a valuable incentive
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YouTube #3 Alexa Ranked #2 Search Engine!
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Product Demonstration
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http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
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Search optimize – If you can rank in YouTube Search you can rank in Google
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Come to my site for more free videos…
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YouTube
You don’t need to be on camera
One video per month, channel
Come to my site for more free videos
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The Three E’s of Social Media - Educate
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The Three E’s - Entertain
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The Three E’s - Engage www.Twitter.com/Iconic88
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Cascade Content!
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The New Facebook?
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Pinterest.com
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Live Blog Post from ICABA Event!
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‘Content Cascade’ from ICABA Blog
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Digital Social Media and Sales Strategies
Do 1 thing tonight!
Pick one media and master it
Develop a regular content strategy
Jay Berkowitz [email protected] 561-620-9121
f/u