icaba digital social media and sales strategies
DESCRIPTION
Strategies to use internet marketing for business and personal branding, including:The Social Media Masterplan The Britney Spears StrategyThe 3 E’sCascading ContentThe New Facebook?TRANSCRIPT
Agenda
• Strategies to use internet marketing for business and personal branding
• The Social Media Masterplan • The Britney Spears Strategy• The 3 E’s• Cascading Content• The New Facebook?
University of San Francisco Internet Marketing Masters Certificate
Recent MediaWall Street Journal
Recent MediaFOX TV
Social Networking is ‘Networking’
Flickr Photo Credit: Old Shoe Woman
“Strategy for networking events”
Flickr Photo Credit: Mikecogh
“Goal 2-3 Follow-up Contacts”
Flickr Photo Crtedit: litherland
“Listen (first)”
Flickr Photo Crtedit: acrib
“Collecting Passions”
Andrea Nierenberg’s 28 Things to Learn about People
1. Name 2. Company 3. Phones-company, home and
cell 4. Address 5. Birthday 6. Hobbies/Interests 7. Favorite foods/restaurants 8. Vacation interests 9. Spouse name 10. Kids 11. Pets 12. Preferred method of
communication 13. College or grad school 14. Special holidays 15. Job promotions/moves 16. Who you refer to them
17. Who they refer you to 18. How you met 19. Likes 20. Dislikes 21. Prior Job 22. Anniversary of doing business
together 23. Professional Organizations 24. Assistant’s name 25. Know what ‘motivates’ them 26. Ask for their advice and
information given 27. How you have handled any
problems that have arisen with their account
28. What they said when you ask them: “Why do you work with me?”
Get those business cards in your database
Shoeboxed will digitize business cards for you
Are they in LinkedIn? Facebook?
Flickr Photo Credit: Old Shoe Woman
Build Your Social Network
Add Everyone to a database
Listen and help
Follow Up!
Photo Credit nan palmero Flickr
What is Linked in ?The Six Degrees of Kevin Bacon
Every Fortune 500
Over 7,472,000 ‘Links’
100% Complete Profile
Create a Great Profile
Profile Photo
Create a Great Profile
Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!
Create a Great ProfileUse your ‘Professional Headline’
Professional Headline!
Create a Great Profile
Professional Headline!
Create a Great ProfileGreat Summary with Keywords
Include all Jobs
LinkedIn Groups
LinkedIn Groups
Recommend People
LinkedIn Answers
Complete your Profile 100%
Groups, recommendations
LinkedIn Answers
Over 500 million active (users who have returned to the site in the last 30 days)
Facebook ‘Profile’
Facebook ‘Fan Page’
Facebook Advertising is highly targeted!
Facebook Advertising
Demographics and Likeographics
Google CPA = $8.94Facebook CPA $2.70
Facebook!
Set up your business ‘fan’ page
Use Facebook ads to target ‘Likes’
Offer a valuable incentive
YouTube #3 Alexa Ranked #2 Search Engine!
Product Demonstration
http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
Search optimize – If you can rank in YouTube Search you can rank in Google
Come to my site for more free videos…
YouTube
You don’t need to be on camera
One video per month, channel
Come to my site for more free videos
The Three E’s of Social Media - Educate
The Three E’s - Entertain
The Three E’s - Engage www.Twitter.com/Iconic88
Cascade Content!
The New Facebook?
Pinterest.com
Live Blog Post from ICABA Event!
‘Content Cascade’ from ICABA Blog
Digital Social Media and Sales Strategies
Do 1 thing tonight!
Pick one media and master it
Develop a regular content strategy
Jay Berkowitz [email protected] 561-620-9121
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