Download - IBS Builder's Show 2017 Review
Bad: What Are These Companies Trying to Sell?
Tell Builders What You Are Selling, Who You Are and Why They Should Care
Bad: What Are These Company Trying to Sell?
I Know Who They Are. I’d Like to Know What They Are Selling, and Why I Should Care
Bad: I See What You Are Selling. I Don’t Know Why You Are Any Better Than Your Competitors
Almost Every Window Company Had No Point of Difference in Their Messages
Bad: Just Bad. I Usually Don’t Pick On Companies Who Don’t Know Any Better
Notice How There is No One in Their Booth
Bad: A Company Who Should Know Better.
Are They Selling Suits?
Each Year Builders Ask Me “What Do They Make?”Last Year Builder’s Ask Me “What Does Fashion Have to Do with Me?” This Year They Asked Me “What is a Form? Forms Are for Concrete”
Bad: A Company Who Should Know Better.
The Best Message In This Booth
Do You Know Any Builders Who Are Into Shabby Chic?
How to do Better at Your Next Show
1. Make it Very Obvious • Who You Are • What You Make • Why You Are Different
2. Consider Demonstrations 3. Involve Your Ad Agency in the Messages 4. Speak to the Builder - In Their Language 5. No One Cares How Long You’ve Been in Business or Anything About your Plant 6. Don’t Bring Commercial Displays to a Builder Show 7. Make it Easy For The Builder to Understand How Your Product is Used and How it Will Benefit Him
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Contact me for a free review and critique of your building materials trade show exhibit.
www.seethewhizard.com
Mark Mitchell is a leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers. As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.
My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.