Location Based Service

Presence P3 - Presence/Preference/Privacy

Location Based Service

Presence P3 - Presence/Preference/Privacy

Health

Exercise - 92%Calories - 1100Target - 1450

P3 - Presence/Preference/Privacy

Access Health Record

Secure Encrypted

AccessExcercise FileNike Fuelband

Launch Health Assistant

Application

Health

Exercise - 92%Calories - 1100Target - 1450

P3 - Presence/Preference/Privacy

Access Health Record

Secure Encrypted

LaunchAugmented

RealityApplication

AccessExcercise FileNike Fuelband

Launch Health Assistant

Application

GOOD

GOOD

APPLE0% CHOLESTEROL

CLICK HERENUTRITIONAL INFO

ADD TO CART

PRESSHERE

GOOD

GOOD

BROCCOLI0% CHOLESTEROL

CLICK HERENUTRITIONAL INFO

ADD TO CART

PRESSHERE

SORRY

SORRY

K-TOOS COOKIESEXCEEDS

LIMITS

SUGGESTALTERNATIVES?

SORRY

SORRY

LONGBOARDBEER

ALCOHOLNOT SUGGESTED

WITH MEDS

I KNOW YOUHATE ME

3OBSERVATION

1. Big data - Infancy2. Not all data is created equal3. Wisdom impacts outcomes

SUMMARY