Download - Human-Computer Interface Meetup, Why people buy

HCI DevicesWhat is the killer feature?

!1

AbilityMatrixperception is reality™

!2

Voice2Text/Voice Control

Gesture (2D & 3D)

Hand Writing

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Perception defines realityVoice solutions

!3

Expectations & Perceptions

Actual User Experience

‣ Instant impact

‣ Perfect accuracy

‣ Be intelligent and learn me

‣ Really no hands necessary

‣ Make things faster, a lot faster

‣ There is a learning curve

‣ It is not yet 100%

‣ You have to spend a lot of time with it

‣ You have to init the system

‣ It is not the fastest, by far


Perception defines realityHand Writing Recognition

!4

Expectations & Perceptions

Actual User Experience

‣ Comes naturally

‣ Feels naturally

‣ 100% accuracy

‣ Additional benefits

‣ Punctuation correction

‣ Spelling and/or grammar check

‣ Definitely not natural

‣ Accuracy lacks perfection

‣ No additional benefits


Perception defines realitySurrogates

!5

Keyboard/Mouse Voice Control

‣ I already know how to use it (and/or it was intuitive originally)

‣ Perfect accuracy

‣ Has feedback

‣ I know what is happening

‣ I thought I knew how to use it

‣ What is accuracy?

‣ What the fuck is happening?

‣ This is frustrating


Except noone buysEverything Is Awesome

!6

Creating Selling

Living the dream - Changing the world - Creative process - Value Creation

Allowing everything in the left to happen


The Infinite LoopInnovation Evolution

!7

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Problem/Use Case

Solution 2 Platform

New solutions become the new platforms

Solution

Multiple use cases within platform

Inter

Basic

Insights are always more realiableQualify vs. Quantify

!8

Killer Feature

Adjectives based description

Customer perceptions

Perceptions you deliver

How to sell what you've gotVoice Control Solution

!9

First Factor

Second Factor

ThirdFactor

Limited hands free, learning curve

What can you? Putting sales to work

an application where a learning curve is acceptable, is not life or

mission critical

Option for true multitaskingadvantages outweigh

disadvantages, control of inputs to create a positive use case

Limited accuracyunderstanding that 99.999% is not 100%, but in some cases it

is acceptable

!10

What is the Killer Feature? Understand the perception and deliver the perception through functions and features.


!11

Akos Tolnai CEO

What’s the next step?

@abilitymatrixabilitymatrix.com


http://abilitymatrix.com

Download - Human-Computer Interface Meetup, Why people buy

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