How to Reap the Benefits of User-Generated
Content (Contest Edition)
The Problem?
Your Social Media marketing efforts require a big investment, and that investment isn’t paying
off.
The Solution?
User-Generated Content!
UGC? What’s That?
User-Generated Content is content produced by the
community of people who use your product or services.
Great, but how do I convince them to give me a bunch of free content?
Offer incentives! Incentives like…
…Contests!
• Essay Contests• Photo Contests• Pinterest Board Contests• Video Contests
Contests are a great way to engage a community. Here are some ways you could run your
contests:
Essay Contests
Ask your readers for stories about how they’ve used your products and services.
Example: Jeep “Story” Contest
Photo Contests
Ask your users to send in photos of them using your product in fun or wacky ways.
Example: The Pepsi Photo Contest
Pinterest Contests
Ask your users to create a pinterest board that features your product. Double points because you get exposure on both FB and Pinterest!
Example: The Lush Pinterest Contest
Video Contests
Ask your users to send in videos of themselves using your product.
Example: Disney Fat Pet Video Contest
Tips: How to Get Them Interested
• Offer a “Good” prize• Let the Community Vote for the
Winner• Encourage the “Weird” with the
Ways to Win.
Thanks for Reading!
- The Lean Marketing Team