Create an Adaptable Design System
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Anticipate Use Cases
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‣Type of Email
‣Content Types
‣Common Elements
‣Content Priority
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Design Patterns
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‣Content Blocks
‣Several Variations
‣Patterns Not Pages
‣Modular HTML
‣Fit It Together
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Create a Style Guide
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‣Brand Fonts
‣Brand Colors
‣Diction
‣Image Specs
‣Include Your Design Patterns
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Collaborate
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Photo by Dan Mall
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“Locking developers and/or designers into a 100% execution role is a missed opportunity; ideally, every role contributes to strategy.”
- Trent Walton
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Photo by Trent Walton
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There Is No ‘Best Way’(Only What Works For Your Team)
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Iterate
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Get Involved. Give Back.
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“Once the techniques & tooling are built up, the cognitive load of dealing with bullshit is lifted & more focus can be spent on creating great content.”
- Jason Rodriguez
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