how to optimize your email workflow - tedc13 london
DESCRIPTION
Our panel of experts will share their top tips for maximizing productivity, setting client expectations, executing creative briefs, building flexible and robust template systems, and making sure your production process stays on-track.TRANSCRIPT
Create an Adaptable Design System
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Anticipate Use Cases
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‣Type of Email
‣Content Types
‣Common Elements
‣Content Priority
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Design Patterns
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‣Content Blocks
‣Several Variations
‣Patterns Not Pages
‣Modular HTML
‣Fit It Together
Photo by MailChimp
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Create a Style Guide
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‣Brand Fonts
‣Brand Colors
‣Diction
‣Image Specs
‣Include Your Design Patterns
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Collaborate
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Photo by Dan Mall
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“Locking developers and/or designers into a 100% execution role is a missed opportunity; ideally, every role contributes to strategy.”
- Trent Walton
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Photo by Trent Walton
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There Is No ‘Best Way’(Only What Works For Your Team)
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Iterate
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Get Involved. Give Back.
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“Once the techniques & tooling are built up, the cognitive load of dealing with bullshit is lifted & more focus can be spent on creating great content.”
- Jason Rodriguez
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