Download - How to Make Your Big Data Initiative Sizzle
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How to Make Your
Big Data
Initiative Sizzle
@LiaisonTech
Agenda
Industry Examples
Big Data Is Sexy
The Not-So-Sexy
Side of Big Data
Q&A
Enabling the Sizzle
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Big Data Is Sexy
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How Sexy Is It?
Largest Biometric Database in the World
1.2Bphotographs
2.4Biris scans
12Bfingerprints
Catalog
and track
every person
in India
Perform real-
time identity
verification
queries
Reduce
corruption
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How Sexy Is It?
Fortune 100 Financial Services Companies
Store history
for billions of
transactions
Identify and
prevent
fraudulent
behavior
Predict
cardholder
behavior
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How Sexy Is It?
Online Retail Corporations
Track every
online
interaction
Load custom
website for
each visitor (mass personalization)
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The Not-So-Sexy
Side of Big Data
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The 3Vs of Big Data
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
3 Vs of
Big Data
Physical Infrastructure, Networking Topologies, and
IT Architectures are all undergoing massive structural
shifts to deal with Big Data demands
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VERACITY
• Integration
• Harmonization
• Management
Veracity, the 4th V of Big Data
Quality, accuracy, reliability, duplicity, relevancy, …….
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
3 Vs of
Big Data
4 Vs of
Big Data
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Overlooked: Data Integration & Management
MasterCard uses more than 700,000 rules to
integrate and harmonize collected data1
Integrating, harmonizing and managing
data for aggregation and analysis is
fundamental to big data value
Despite this importance, it’s often overlooked
amidst the hype
700,000
rules
1 - Morelli, Marc. “MasterCard Big Data 2013” SlideShare. 19 March 2013.
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Enabling the Sizzle
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5th V: Value
Business derives VALUE from Big Data initiatives
through the actionable insights!
VOLUME
• Terabyte
• Petabyte
• Exabyte
• Zettabyte
VARIETY
• Structured
• Semi-structured
• Unstructured
VELOCITY
• Near real time
• Real time
• Streaming
4 Vs of
Big Data
VERACITY
• Integration
• Harmonization
• Management
5 Vsof Big Data
VALUE
• Discovering
actionable insights
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Data Scientists Are Not Data Janitors
Data scientists spend
up to 80% of their
time1 on this 4th V,
cleaning up raw data
in preparation for
analysis
With salaries that
range upwards of
$200,0002 they make
very expensive data
janitors
VERACITY AT WORK
Integration Harmonization Management
CAUTION
1 - Lohr, Steve. “For Big-Data Scientists, ‘Janitor Work’ Is Key
Hurdle to Insights” The New York Times. 17 August 2014.
2 - Rosenbush, Steve. “The Morning Download: Competition for
Data Scientists Heats Up” The Wall Street Journal. 11 August 2014.
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Leverage a Data CSB
A Data Cloud Services Brokerage (CSB) like Liaison
enables focus on the sizzle:
Analytics & Business Intelligence
SE
CU
RIT
Y
CO
MP
LIA
NC
E
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
Structured Unstructured Semi-structured
VOLUME VELOCITY VARIETY
DATA
VERACITY
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Industry Examples
@LiaisonTech
Cloud Fostered Collaboration
SE
CU
RIT
Y
Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
E
Genomics
Proteomics
Clinical
Pre-clinical
Real World
Evidence-based
Data
HIP
AA
Harmonize Data Sets
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Leveraging Historical Data Sets
SE
CU
RIT
Y
Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EH
IPA
AHarmonize Historical Data for Use in New Research
Decades of
Historical
Compound Data
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Contextual Discovery
SE
CU
RIT
Y
Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
ETranslation & Context Discovery
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SE
CU
RIT
Y
Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EHarmonizing Web Analytics Data
Unified Data Analytics
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Unified Streaming Comparison
SE
CU
RIT
Y
Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EHarmonizing Movie & Audience Data
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Integrated Supply Chain
SE
CU
RIT
Y
Analytics & Business Intelligence
Data Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
CO
MP
LIA
NC
EP
CI D
SS
Orders
Catalog
Financial
Logistics
Harmonized Supply Chain Data
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In Review
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Data CSB Value to your Big Data Initiative
Scalability
Streamlined
Operations
Time to Insight Elasticity
Accessibility
Better ROI
Your Big Data Complexity Buffer!
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Focus on Business Insights
Allow a CSB
to buffer the
complexities of…
1
So that you can
focus on making
your data sizzle
through analysis
and insight
2
Analytics & Business Intelligence VALUE
SE
CU
RIT
Y
CO
MP
LIA
NC
EData Integration & Harmonization
Data Management
Big Data Storage & Computation
Data Visualization
Structured Unstructured Semi-structured
DATA
© Liaison Technologies. All rights reserved. Liaison is a trademark of Liaison Technologies. @LiaisonTech
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