how to make your big data initiative sizzle

© Liaison Technologies. All rights reserved. Liaison is a trademark of Liaison Technologies. @LiaisonTech

How to Make Your

Big Data

Initiative Sizzle

http://twitter.com/LiaisonTech



@LiaisonTech

Agenda

Industry Examples

Big Data Is Sexy

The Not-So-Sexy

Side of Big Data

Q&A

Enabling the Sizzle




@LiaisonTech

Big Data Is Sexy




@LiaisonTech

How Sexy Is It?

Largest Biometric Database in the World

1.2Bphotographs

2.4Biris scans

12Bfingerprints

Catalog

and track

every person

in India

Perform real-

time identity

verification

queries

Reduce

corruption




@LiaisonTech

How Sexy Is It?

Fortune 100 Financial Services Companies

Store history

for billions of

transactions

Identify and

prevent

fraudulent

behavior

Predict

cardholder

behavior




@LiaisonTech

How Sexy Is It?

Online Retail Corporations

Track every

online

interaction

Load custom

website for

each visitor (mass personalization)




@LiaisonTech

The Not-So-Sexy

Side of Big Data




@LiaisonTech

The 3Vs of Big Data

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

3 Vs of

Big Data

Physical Infrastructure, Networking Topologies, and

IT Architectures are all undergoing massive structural

shifts to deal with Big Data demands




@LiaisonTech

VERACITY

• Integration

• Harmonization

• Management

Veracity, the 4th V of Big Data

Quality, accuracy, reliability, duplicity, relevancy, …….

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

3 Vs of

Big Data

4 Vs of

Big Data




@LiaisonTech

Overlooked: Data Integration & Management

MasterCard uses more than 700,000 rules to

integrate and harmonize collected data1

Integrating, harmonizing and managing

data for aggregation and analysis is

fundamental to big data value

Despite this importance, it’s often overlooked

amidst the hype

700,000

rules

1 - Morelli, Marc. “MasterCard Big Data 2013” SlideShare. 19 March 2013.




@LiaisonTech

Enabling the Sizzle




@LiaisonTech

5th V: Value

Business derives VALUE from Big Data initiatives

through the actionable insights!

VOLUME

• Terabyte

• Petabyte

• Exabyte

• Zettabyte

VARIETY

• Structured

• Semi-structured

• Unstructured

VELOCITY

• Near real time

• Real time

• Streaming

4 Vs of

Big Data

VERACITY

• Integration

• Harmonization

• Management

5 Vsof Big Data

VALUE

• Discovering

actionable insights




@LiaisonTech

Data Scientists Are Not Data Janitors

Data scientists spend

up to 80% of their

time1 on this 4th V,

cleaning up raw data

in preparation for

analysis

With salaries that

range upwards of

$200,0002 they make

very expensive data

janitors

VERACITY AT WORK

Integration Harmonization Management

CAUTION

1 - Lohr, Steve. “For Big-Data Scientists, ‘Janitor Work’ Is Key

Hurdle to Insights” The New York Times. 17 August 2014.

2 - Rosenbush, Steve. “The Morning Download: Competition for

Data Scientists Heats Up” The Wall Street Journal. 11 August 2014.




@LiaisonTech

Leverage a Data CSB

A Data Cloud Services Brokerage (CSB) like Liaison

enables focus on the sizzle:

Analytics & Business Intelligence

SE

CU

RIT

Y

CO

MP

LIA

NC

E

Data Integration & Harmonization

Data Management

Big Data Storage & Computation

Data Visualization

Structured Unstructured Semi-structured

VOLUME VELOCITY VARIETY

DATA

VERACITY




@LiaisonTech

Industry Examples




@LiaisonTech

Cloud Fostered Collaboration

SE

CU

RIT

Y



Data Management


Data Visualization

CO

MP

LIA

NC

E

Genomics

Proteomics

Clinical

Pre-clinical

Real World

Evidence-based

Data

HIP

AA

Harmonize Data Sets




@LiaisonTech

Leveraging Historical Data Sets

SE

CU

RIT

Y



Data Management


Data Visualization

CO

MP

LIA

NC

EH

IPA

AHarmonize Historical Data for Use in New Research

Decades of

Historical

Compound Data




@LiaisonTech

Contextual Discovery

SE

CU

RIT

Y



Data Management


Data Visualization

CO

MP

LIA

NC

ETranslation & Context Discovery




@LiaisonTech

SE

CU

RIT

Y



Data Management


Data Visualization

CO

MP

LIA

NC

EHarmonizing Web Analytics Data

Unified Data Analytics




@LiaisonTech

Unified Streaming Comparison

SE

CU

RIT

Y



Data Management


Data Visualization

CO

MP

LIA

NC

EHarmonizing Movie & Audience Data




@LiaisonTech

Integrated Supply Chain

SE

CU

RIT

Y



Data Management


Data Visualization

CO

MP

LIA

NC

EP

CI D

SS

Orders

Catalog

Financial

Logistics

Harmonized Supply Chain Data




@LiaisonTech

In Review




@LiaisonTech

Data CSB Value to your Big Data Initiative

Scalability

Streamlined

Operations

Time to Insight Elasticity

Accessibility

Better ROI

Your Big Data Complexity Buffer!




@LiaisonTech

Focus on Business Insights

Allow a CSB

to buffer the

complexities of…

1

So that you can

focus on making

your data sizzle

through analysis

and insight

2

Analytics & Business Intelligence VALUE

SE

CU

RIT

Y

CO

MP

LIA

NC

EData Integration & Harmonization

Data Management


Data Visualization

Structured Unstructured Semi-structured

DATA




© Liaison Technologies. All rights reserved. Liaison is a trademark of Liaison Technologies. @LiaisonTech

How to Make Your

Big Data

Initiative SizzleTo view this

webinar and more

like it click here




http://liaison.com/resource-center/webinars

how to make your big data initiative sizzle

Technology