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How to influence your clients
through a multichannel strategy
Sebastián Mañana Partner at AXIS CORPORATE
Travel & Tourism Head
@axiscorporate
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Cruises Summit 2013
How to influence your clients
through a multichannel strategy
Sebastián Mañana Partner at AXIS CORPORATE
Travel & Tourism Head
@axiscorporate
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Learn and influence
Traveler profile is the key factor
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Be present!
Learn and influence
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Be present!
Learn and influence
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Be present!
Learn and influence
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Be present!
Learn and influence
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Be present!
Learn and influence
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Agile, secure and aligned
Customer Experience
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Communication channel
Customer Experience
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Small details count!
Customer Experience
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A mistake is an opportunity
Customer Experience
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Use technology to sell more
Continue learning
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Up-selling and Cross-selling
Continue learning
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Keep in contact with customers
Customer engagement
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Loyalty Program
Customer engagement
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You are around the world
Customer engagement
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Customer influence cycle
Be present
Have a good
reputation
Influence on
the process of
choice
Continue
learning
Offer great
Customer
Experience
Get customer
engagement
An engaged
customer means
new clients
Learn from
your clients
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THANK YOU!
Axis Corporate provides professional management-
consulting services focused on driving transformation that
helps companies achieve flexibility and excellence in
their business, whether in local or international markets.
www.axiscorporate.com
Sebastián Mañana
Partner
Tel. 902 547 444
Barcelona · Madrid · Shanghai · São Paulo · London · Boston · Frankfurt