We Tell Your Story
www.Varvid.com
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Marketing is the process of communicating the value
of a product or service to customers, for the purpose of selling the product or service.
It is a critical business function for attracting customers.
Source: Wikipedia
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#1 Have Fun Telling Your A Story
HTG doesn’t just tell you about their membership You get to experience it through video.
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#2 Make IT Easy to Understand
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#3Tell The Story With Video
2011 2012
Source: Search Engine Watch
174 MillionUsers
889Minutes per
User
181 MillionUsers
1,304Minutes per
User
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#4Use & Socialize Videos
Interviews
Testimonials
Events
Blogs Emails
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#5Use MDF
(Marketing Development Funds)
Varvid EventCoordinator$
Cisco(Sponsors Event)
• Varvid introduced event coordinator to Cisco
• Cisco and its Partner(s) get featured
• Cisco provides funding for Partner and Varvid using MDF
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#6Measure Viewer Engagement
WhoWhen
WhereHow many videosStopped watching
Skipped aheadInteresting!
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#7Measure ROI Trail
ROI% = revenue – cost / cost
Touches All the eyeballs that are exposed to your marketing - page views, likes, follows, video views, advertising, social ads, attendees
Lead ConversionHow many people looked at your marketing and self identified themselves as interested? NOT clicks, but filled out a short form
Client ConversionOf the Qualified Leads, how many can your team convert into Clients?
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Marketing Staff are the people responsible for
communicating the value of a product or service to customers, for the purpose of selling the product or service.
• Own the brand• Envision campaign strategy• Provide creative design• Write great copy• Integrate technology (social media, SEO, CRM, web forms) • Manage the process
These roles are critical for delivering on marketing objectives so the sales team can close business.
