5 ways to incorporate video into your communication strategy
DESCRIPTION
TRANSCRIPT
5 Ways to Incorporate Video into Your Communications Strategy
Travis WarrenW H I P P L E H I L L
W H I P P L E H I L L
- Video that plays in a browser.
- Typically Flash based video
- Increasingly shifting to HTML5 - H.264
- MPEG - (.MP4)
What is a web video?
W H I P P L E H I L L
- Progressive Download
- Streaming
- Sharing (Youtube.com, Vimeo.com)
- Live Streaming (USTREAM.com, Livestream.com)
Types of video?
justin.tv
1995 2005 2006 2010
W H I P P L E H I L L
Lenz v. Universal Music Corp
closed source open source
Figure 1: Web Connection Speed Trends - Home Users (US)Source: Nielsen//NetRatings
US broadband penetration grew to 88.82% in March 2008.
+
+ Inexpensive Non-linear Video Editing
and others ...
W H I P P L E H I L L
Triple Witching
- Abundance Bandwidth
- Proliferation of Video Cameras
- Non-linear Editing for everyone
Online Video Now More than 50% of Internet Traffic
4
Source: Limelight Networks
Proportion of Total U.S. Internet Traffic
© 2010 Brightcove, Inc. All Rights Reserved.
1. Rethink Press Releases (Communication)
2. Showing, not telling from the classroom (Teachers)
3. What’s Inspirational? (Videographers)
4. Student Involvement (Students)
5. Live Streaming (Development)
5 Ways to incorporate Video
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
College Matriculation
School Leader Speeches
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming
1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming Events
Live Streaming Gear
Takeaways
Your Audience Craves Reality
Trivial is good
Short Shelf-life = Honesty
Invite Conversation!
Use Social Media to Drive Traffic Back to your Site