Download - How to give gifts for maximum impact
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How To Give Gifts for Maximum Impact
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I wanted to give you an insight into the impact you can have on other people in the way that you give them a gift…
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The insight into this came from some research published in 2002 in the journal of AppliedPsychology by Strohmetz.
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They wanted to look at different ways of giving the same gift to people and then measuring if these different ways produced a different effect in the recipient of the gift.
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#1: The gift needed to be personalizedIt needed to feel like it was being given specifically to that person and not just a generic gift that was given
around to everyone.
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#2: The gift needed to be significantThis means it needed to feel like it had some significance for the person.Significance in this cases doesn’t mean, expensive, or rare.
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#3: The gift is better if its unexpectedWhen the gift was
unexpected it increased the impact
that it had on the person receiving it.
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