HOW-TO:Attract Trafficto Your Blog
A Simple 2-Step Process
+Chris Mohritz | [email protected] | #IdeaToOperations
OUR DESTINATION
● Introduce structure & mindset● Simplify & strategize● Where to find more resources
ENDLESS OPTIONS
● SEO (give Google what they want)● SEM (quality score & budget)● Outbound guest post (find an influencer,
make them a hero to their audience)● Inbound guest bloggers (industry experts)● Press (do or write something newsworthy)● Content syndication● Forums (be helpful)● Social media ● Offline ads, postal mailings, etc.
TODAY’S FOCUS
● Non-paid traffic● Quick access traffic● Niche-specific traffic
Why? http://www.pinterest.com/pin/15199717464373945/
THE MINDSETFind What Works, Do More Of It
EVERYTHING IS AN EXPERIMENT
● We are in the “Attention Economy”● Must rise above the noise (not add to it)● There are no shortcuts, but...● There are dead ends● Think quality over quantity● If you want traffic, be traffic-worthy● Want a lot of traffic? do something epic!
THE STRUCTUREGet Their Attention, Turn Them Into A Fan
STEP #1
Blog
Forums
Etc.
Primary Content
Teasers (Only)
(Your Domain)
Wild WestAttract attentionCuriosity buildingTest conceptsBe helpful
Home BaseCreate a fan
Goodwill buildingSpread ideas
Be remarkable
STEP #2
PermanentTemporary
THE WILD WESTStep #1: Create Curiosity
ATTRACT ATTENTION
● This is your “experiments” zone● Interact with your audience● Be a resource● Only send 1 in 5 posts to blog● Market your marketing ● Be responsive (surprise them)
GET THE CLICK
http://blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
Blog
Forums
Etc.
(Your Domain)
WHEN IN DOUBT (WILD WEST)
PINTEREST TIPS
● Pin images from your blog● Source = Blog post URL● Description = Be helpful & ask a question● Don’t forget the videos● Doesn’t have to be pretty● Use screenshots (& Google Docs)● Food, fashion, fitness, family (sep. boards)● Sunsets & sunrises also do well● Express concepts visually (versus text)
HOW (WILD WEST)
http://www.youtube.com/results?search_query=how+to+pinterest&oq=how+to+pinterest
http://www.pinterest.com/search/pins/?q=pinterest%20tips
YOUR HOME BASEStep #2: Create Remarkable Content
TURN THEM INTO A FAN
● This is your “thought leadership” zone● Publish content worthy of remarking
CONTENT RULES
● Its all about them● No coercion● Let it roll (word-of-mouth)● Be where they are● Include triggers that encourage sharing● Point the world to our (virtual) doorstep
Create valuable content that people want to share, and make it easy for them to do so
via: http://www.davidmeermanscott.com/books/world-wide-rave/
WHEN IN DOUBT (HOME BASE)
Be Consistent (timing)
EXAMPLES
TasteExplosion.cohttp://www.tasteexplosion.cohttp://www.pinterest.com/VanessaLGlady/food-and-drink
EnjoyingTempe.comhttp://enjoyingtempe.com/adminhttp://www.pinterest.com/charlieallred/mommy-fun
AVOID THE BOUNCE
http://blog.kissmetrics.com/2-percent-bounce-rate/
Blog
Forums
Etc.
(Your Domain)
HOW (HOME BASE)
http://www.copyblogger.com/content-marketing/
RECAP
● Own your content● Spread ideas, don't collect emails (but
offer a voluntary optin)● Grow your goodwill bank account● Be traffic-worthy● Get the click, avoid the bounce
10x.to/[email protected]
