Download - How can social media help Africa?
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How can social media help Africa?
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Social media has arrived
• iGDP in 2013: $18bn (McKinsey & Co) • 78% of African Internet use was for social media in 2013 (Pew Research)
• Projected contribuQon to African growth by 2025 $230bn (Ventures-‐Africa.com)
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#ArikWhereIsMyIpad?
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Flickr: Mike Mozart
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Brief thoughts
• Social media has arrived and isn’t leaving • Emerging economies have a major mobile opportunity
• Learn from others’ mistakes – everything gets shared!
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