how can social media help africa?
DESCRIPTION
A look at social media successes and failures across various companiesTRANSCRIPT
Flickr: Hitchster
How can social media help Africa?
Social media has arrived
• iGDP in 2013: $18bn (McKinsey & Co) • 78% of African Internet use was for social media in 2013 (Pew Research)
• Projected contribuQon to African growth by 2025 $230bn (Ventures-‐Africa.com)
Flickr: Mark Harkin
#ArikWhereIsMyIpad?
Flickr: Mike Mozart
Flickr: Vizzual.com
Brief thoughts
• Social media has arrived and isn’t leaving • Emerging economies have a major mobile opportunity
• Learn from others’ mistakes – everything gets shared!
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