Download - Hotel Track 08
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La estrategia de ventas onlinedesde el punto de vista de un
hotelero
Ton Lodder, HOSTELCO 2008Martes,21 de Octubre de 2008
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Hotelero
• Ton LodderConsejero Delegado Gestión T3
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• Introducción Gestión T3• Cambios en el entorno empresarial
– Office Based a Field Based Executives– Método de trabajo
• Distribución– Costumbres Actuales– Historia
• IDS – (Internet Distribution)– Necesidades Clientes de Negocio– Necesidades Clientes de Ocio
• Soluciones• Conclusión
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GESTIÓN T3 HOTELES S.A.
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El Equipo T3
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***** 90 habitacionesGestionado por Gestión T3
con franquicia Hilton
MALLORCA
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Gestionado por Gestión T3
con franquicia Hilton
TOLEDO
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MADRID
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HOTEL RECTORSalamanca
****14 habitaciones
SALAMANCA
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JAVEAAlicante
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HOTEL L’ESTACIO Bocairent, Valencia
***14 Habitaciones
BOCAIRENTEValencia
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Apertura 2013
HOTEL 140 hab.
Conference Centre – Golf 18 h.
Gestionado por Gestión T3
ALZIRAValencia
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CAMBIOS EN LA VIDA DE LOS EJECUTIVO
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EJECUTIVOS DE OFICINA
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UN DÍA DECIDIMOS ELIMINAR LA OFICINA.
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www.t3hotels.comwww.t3hotels.comwww.t3hotels.com“FIELD BASED” EXECUTIVOS
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OFICINA EN MADRID
LA CASA EN VALENCIA
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LAP TOPS
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BLACKBERRY’S
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• VIAJES DE AVION, TREN • COCHES DE ALQUILER• HOTELES • BUSCAR CANDIDATOS
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Distribución Hotelerapor Internet
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Historia de la
Distribución Hotelera
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www.t3hotels.comwww.t3hotels.comwww.t3hotels.comThomas Cook
1841 El 1841 El comienzocomienzo del del TurismoTurismo ModernoModerno
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1850 Travel Facilitator 1850 Travel Facilitator
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1906 El primer 1906 El primer MayoristaMayorista
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1963 El primer “Tour Operator”
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Mega Agencias
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HICKORYtravel systems
Consorcios
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CRS
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500.000 Agencias de Viajes
GDS
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www.t3hotels.comwww.t3hotels.comwww.t3hotels.comINTERNET - THE GLOBAL VILLAGE
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1700 Web’s de reservas de Viajes y Hoteles
IDS
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@@
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www.t3hotels.comwww.t3hotels.comwww.t3hotels.comY SOLAMENTE HEMOS VISTO LA
PUNTA DEL ICEBERG
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1,463,632,361
21.9 % de la población mundial
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NEGOCIO:Rapidez, Respuesta Instantánea, Reservas en 2 Click’sMenú de servicios fácil y claroTeléfono, Dirección y Plano fácil de encontrar y entender
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OCIO:Se deja llevar más por las emocionesTiene más tiempo (aunque no siempre paciencia)Necesita más información complementaria (Links y detalles)Respuesta Instantánea,Presta más atención al W 2.0
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Igual que la distribución ha cambiado hay que cambiar el
chip con la promoción, folletos, etc.
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Los Hoteles individuales o
Pequeñas Cadenas• No tenemos grandes equipos a nivel
informático.• Por lo tanto, no podemos reaccionar
rápidamente sobre lo que está pasando en el mercado.
• Ni estar al día sobre sus cambios, ni investigar y desarrollar nuevas ideas.
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Los retos para los hoteles independientes y pequeñas
cadenas: • Posicionamiento del hotel en Internet.• Controlar nuestro inventario de
habitaciones con los diferentes canales de distribución.
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En En consecuenciaconsecuencia, , buscamosbuscamosprotecciproteccióónn
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CONCLUSIONES
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Lo que HOY es válido,MAÑANA ya no lo es.
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Habrá que diferenciar entre Ocio y Negocio
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Diseñar la página Web para el mercado y no
para nosotros.
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Subcontratamos la tecnología para la
gestión adecuada de nuestra pagina Web.
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MUCHAS GRACIAS
www.t3hotelswww.t3hotels..comcom