Hidden Universes of Information on the Internet
Rev. 04/2013
Russ Haynal Internet
Instructor, Speaker, and Paradigm Shaker
21015 Forest Highlands CtAshburn, VA 20147
http://navigators.com
Phone : [email protected]
Note: If you send me an email, put “internet training” in the e-mail's subject
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Course Outline
• Introduction to Internet Architecture
• Preparing for a search
• “Persona” Issues
• Search Tools - In Depth
• Advanced Features
• Specialized Resources
• Source Evaluation
• Demo Sites and Summary
specific_page.html
Online Web page = http://navigators.com/opensource.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Disclaimer
• This session illustrates a wide variety of search tools, techniques and research methods
• Consult your organization’s policies to verify if these methods are approved for your type of Internet connection
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Internet Definition
Internet represents a once per thousand year event
Last such event = Gutenberg printing press
Are You Literate in Today’s Online World?
“A large collection of Inter-connected networks and computers”
“A new fundamental form of communication that will absorb other communication channels”
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Internet’s Growth stats.html
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Internet Instructor & Speaker
http:/Number of hosts in each Domain
net 296,984,286
com 155,221,495
edu 12,471,151
mil 2,933,061
gov 2,470,274
org 2,131,705
jp 63,199,811
it 24,923,735
br 22,212,190
de 20,148,634
cn 17,446,117
au 16,952,338
fr 16,254,627
mx 14,467,988
nl 13,507,022
ru 12,550,558
pl 12,391,453
ar 8,628,736
ca 8,608,728
uk 8,363,257
in 6,777,881
tw 6,144,613
ch 5,232,713
be 5,041,680
se 4,919,057
fi 4,603,467
es 4,266,121
dk 4,242,576
za 4,162,786
tr 4,034,284
cz 3,988,136
pt 3,558,417
no 3,523,575
at 3,389,616
co, gr, th,
hu, nz, ro
us 2,151,694
Source: www.isc.org as of July 2011
Top Level Domains
stats.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Example Backbone Maps
Level 3
AT&T
isp.html
Sprint
C&W
Verizon
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Backbones Connecting
regionalISP #1
For a complete picture, initiate traceroutes from within several different backbones
Backbone ISP- A
Backbone ISP
Regional ISP
Exchange Point
Client(PC)
Server
Private Peering
Backbone ISP- B
regionalISP #2
Web hosting center
Enterprise LAN/Wan
Large organization
Destination
traceroute.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Exchange Point Traffic
• Notice the daily fluctuations - Analysts may want to “schedule” their research
• Traffic continues to grow rapidly in many locations
isp.html
Source: http://www.hkix.net
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/How Does it Work?• Internet started as “Packet Switching Networks” using TCP/IP
(Transmission Control Protocol - Internet Protocol)
• Every Internet connection has a unique IP Address consisting of 4 numbers, each number has a range of 0-255 (ie. 198.211.16.134)
• Internet IP numbers are allocated through a hierarchy
– IANA --> ARIN/RIPE/APNIC/LACNIC/AFRINIC --> ISP’s /Company/Country
• Routers direct your packets of information along the “preferred” path
Router Router
Router
Router
Router
Router
RouterRouter
Note: The next generation of IP Address space (IPV6) is quite LARGE3,911,873,538,269,506,102 IP #’s per square meter of the Earth's surface 4,500,000,000,000,000 IP#’s for every observable star in the known universe
traceroute.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Domain Name System• The Domain Name System (DNS) associates
alpha-numeric names with IP addresses
• Names are registered with commercial registrars such as Go Daddy or country-specific registrars
• DNS Servers are distributed throughout the Internet - They act as a set of inter-linked phone books
• You enter “www.navigators.com”, and the DNS servers match it to “198.171.173.51”
• Historical meaning for domain names– .com=commercial .net= Internet Provider .org = non-profit
– .uk = United kingdom .pk= Pakistan .ru = Russia
• Reality…. Many country domain names are now for sale to ANYONE from ANYWHERE
domain_name.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Web Server / Web Site
Web site is the content
The web server is a computer loaded with server software and a reliable Internet connection.
Web pages= name.html
Graphics=name.gif=name.jpg
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/A more complex environment
DataBase
•Internet users interact with web server•Web server query is passed along to data base.•The content of the database is only displayed
TEMPORARILY in a web page that is created in response to USER-actions.
•Most database content is unreachable by search engines
Web Browser
Online Hosting
typed form
Web server
page data
Application server
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Accessing a Web PageA series of communications is involved to view a web page
company.com
Sales
gadget.html
1. Browser requests URL:http://www.company.com/sales/gadget.html
2. Connect via Internetto web server company.com
3. Server sends gadget.htmlfrom its sales directory
4. Browser displays gadget.html, requests graphics,
and eventually terminates connection to the server
(background communications:cookies, browser info, etc)
“Document not found”? - Try shortening the URL!
logo.gif
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Course Outline
• Introduction to Internet Architecture
• Preparing for a search
• “Persona” issues
• Search Tools - In Depth
• Advanced Features
• Specialized Resources
• Source Evaluation
• Demo Sites and Summary
specific_page.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Introduction to “Persona”
• While viewing a web page (URL1), You click on a hyperlink to visit another web page (URL2)
• Your web browser sends “environment variables” to the web server
• Webmaster’s use this information to determine information about you and your organization (physical location, your interests, software, etc.)
ReportsAccesslogs
Analyst Webmaster
Web ServerURL1
URL2
InternetAccess
As you surf the Internet, you give-off a certain persona
You should always know what websites know about you
persona.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Persona Details•Your persona is communicated to every web server that you visit
•You should be explicitly aware of your persona before you visit any website. For example, should you visit:– badguy.com from agency.gov?
Your persona is communicated via “environment variables” such as:
•REMOTE_HOST = This is the name associated with your IP Number.
•REMOTE_ADDR= This is the IP number of your computer, or proxy. A webmaster could do a traceroute to see how you are connected.
•HTTP_REFERER = This is the URL of the page you were previously viewing. Be careful on how you create web pages. For example, do you want to reveal the following?:
– http://badguy.com is listed on http://intranet.agency.gov/joe_smith/investigation_targets.html?
• Your persona may also be transmitted via Java Applets such as ga.js and urchin.js (google analytics)
persona.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/A Typical Scenario...
searchtool.com webmaster knows your “search terms”
destination.com webmaster knows what “search terms” you used to find them
Persona:- agency.gov OR- town.ninja.com
Analyst
searchtool.com
destination.com
“search terms”
http://searchtool.com/query=searchterms
hits
page
webmaster
webmaster
persona.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Always check your Persona
• You can also search for: proxify who am I
This is a key paragraph to look for… If this is missing, then no referring URL is being passed
Important Note: This testing page is most accurate when you click on a link to arrive at this page.
persona.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Think before you click...• Does your connection method leak a Referring URL?
• IF IT DOES... do NOT “Click” on your search results
• A click on this search result will tell the webmaster at orgnet.com that you are searching for “terrorist”
Referring URL
Hover over the link to see its URL
persona.html
http://www.google.com/query=terrorist_&start=110
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/
ninja.com
Agency_portal.com/page_namestarget.comagency.gov
Analyst #1
Analyst #2
Persona=agency.gov + referrer = portal
Persona=ninja.com + referrer = portal
The “portal” Problem...
Exposing a “less recognizable” persona
Analyst #1: uses agency.gov persona to visit “targets”
Analyst #2: uses “ninja.com” persona to visit “targets”
Now “ninja” persona may be recognized as “agency.gov” visitor
The “parallel visit” Problem...
ninja.com
target.comagency.govAnalyst #1
Analyst #2
Even with no http_referer, a webmaster can still make the association due to high volume hits or similar usage patterns.
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Plan out your Internet Research
• Spell it Out - Define the topic, spell it out, key words, acronyms, “what” and “who”
• Strategize - Choose your approach, which online resources, search tools
• Search - Get online, execute, stay focused, use advanced search features
• Sift - Filter the results, follow the leads
• Save – Make bookmarks, take notes, organize results, share with co-workers.
search_methodology.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Spell out the topic...1. Name of topic, and what do you want to learn about the topic:
__________________________________________________________________
__________________________________________________________________
2. Spell out the topic (words, acronyms, abbreviations)
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
_______________________________
3. Make a list of “who” might publish such information (industry association, government agency, NGO’s, user group etc.)
__________________________________________________________________
__________________________________________________________________
generic, simple terms obscure, specific terms
search_methodology.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Follow All Good Leads in Parallel
linkAlinkBlinkC
Results
linkAlinkBlinkC
Results
link1link2link3
Page AlinkXlinkYlinkZ
Page 1linkMlinkNlinkO
Page Y
link1link2link3
Page A
link1link2link3
Page B
link1link2link3
Page C
Valuable links B&C never get explored...
Many users only follow one good lead at a time
linkXlinkYlinkZ
Page 1linkMlinkNlinkO
Page Y
• Right-click to open each link in its own browser window (or tab)• Switch between open windows using “ALT-TAB” or “ALT-TAB-TAB-TAB”• Note: http_referrer is still transmitted• Do NOT launch multiple browsers from desktop or start-menu.
multiple_browsers.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Course Outline
• Introduction to Internet Architecture
• Preparing for a search
• “Persona” issues
• Search Tools - In Depth
• Advanced Features
• Specialized Resources
• Source Evaluation
• Demo Sites and Summary
specific_page.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Overview of Internet Search Tools
• Search Engines (Google, search.yahoo.com)– Large database – text from billions of clickable pages
• Directories (dir.yahoo.com, www.dmoz.org)– Manually built subject trees–links to millions of web sites
•“User Pages” (Joe’s guide to widgets)– Built by subject experts- hundreds of topic-related links
Each Tool has strengths and weaknesses
Pick the right tool...
search_tool_intro.html
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Internet Instructor & Speaker
http:/Internet Directory
(i.e. dir.yahoo.com, www.dmoz.org)
Directory
Filer may not be a subject-expert
URL’s & Descriptions (submitted by Users)
• Good for early stages of search, general subjects
• Links are grouped by topic
• Pages are manually built
search_tool_intro.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Typical Format of a Directory
Subject category:use to navigate
Discover “user pages” on this subject
Number of listings in this sub-category
Alias to another branch
search_tool_intro.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Searching a directory...
Main Menu“top”
Topics
subtopics
Content of subject tree
website
Links to external web pages
• Searches the text within the directory’s own web pages.
• Use search terms that would appear in:
– category titles
– web site titles
– web site’s brief description
• You are NOT searching the websites – just their brief description
wireless
search_tool_intro.html
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Internet Instructor & Speaker
http:/Search Engines
(ie. Google.com, bing.com)
• Search Engine’s “robot” explores Internet, and copies web pages into its database
• Supports very detailed keyword searches
• Take the time to learn about the features & options of the search engine
Web ServersSearch Engine Site
RobotIndexerSearch
Interface
Your PC
Indexed Database
cachedWeb pages
copied Web page
search_tool_intro.html
You must envision what the target page will look like. “Use your imagination”
Try adding the words “resume” or “curriculum vitae” to your search terms
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Search Engine Comparison
• http://ranking.thumbshots.com – Compares the first sixty hits from two search engines you select
• Notice on this search for “jihad’, only 12 out of 60 hits appeared in both Google and Yahoo… Most hits are unique to each search engine.
search_tools.html
• News, forums and analysis of search engines.
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Pay Attention to search results
Clustering – Google showing a maximum of 2 hits per domain
Cached = Google’s local text copy of the page. Graphics will still be downloaded from the remote website, unless you get to a “text only” version of cached
See hits from only that domain
Indentation = clustering
Problem: Getting a “text only” version of Google’s Cached has become a complicated process. For a detailed set of options see: navigators.com/cached.html
cached.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/“User Pages”
Potential weblink
• Usually focused on a specific subject
• Developed by “experts” in that field(or just a person with passion for subject)
Info Expert
• Often contain “the best” online resources
search_tool_intro.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Finding “User pages”• Announced to Dmoz and other directories
• Linked at wikipedia, wikimapia
• Groups of users at forums, blogs and mailing lists
• Watch for sites labeled:“Joe’s ultimate guide to widgets”
• “User pages” often point to other “user pages”
• “Surfing Upstream” from several related sites (covered in Hidden Universes part 2)
• Ask other researchers – there are several sites that everyone knows as “the best”
• Interactive, live communication (Chat, telephony, virtual worlds)
search_universes.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Wiki ____• A Wiki allows immediate creation and editing of pages by “anyone”
• Wikipedia.org – Encyclopedia that can be instantly edited by ANY Internet user.
• Good starting point for many subjects to gain an overview of the topic
• Page can be biased from the most recent editor
• Some entries get “locked-down” due to vandalism
• old.wikimapia.org – same concept applied to google maps
• “map type” google map: zoom to the right location
• “map type” “wikimapia classic” : to see comments
• To learn about the authors: Click on the comment box menu history the user’s name stats then clicking on the stat numbers listed shows every place that user has added
old.wikimapia.org
Anybody can add labels & comments onto map
“map type” “wikimapia classic”
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Mailing List search techniquessearch_universes.html
• Many mailing lists are mentioned on web pages
• Use google or bing to search:
• Your_Searchterms “mailing list”– will find some mailing lists that talk about your search terms
• Your_searchterms “mailing list” reply thread index – will find postings from the mailing list that have been archived onto the web
Websites that host mailing lists tend to have
great content
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Blogs and Forums• A Web Log (blog) is usually owned by one person.
• Owner can post a log of their daily activities, or post ongoing comments about a topic.
• Others may also be allowed to add comments onto the blog
• Wordpress and blogger are popular sites
• Forum – An online discussion site focused on a particular topic
• Many users can participate by posting messages.
• Moderators may “police” comments that are considered off-topic
• Try searching for:
• Searchterms forum post - to find a forum that discusses your topic
• Searchterms forum post replies views – to find individual threads and messages that discuss your topic
• Membership requirements are a barrier to search engine robots
• Vbulletin is a popular program used on many websites
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Course Outline
• Introduction to Internet Architecture
• Preparing for a search
• “Persona” issues
• Search Tools - In Depth
• Advanced Features
• Specialized Resources
• Source Evaluation
• Demo Sites and Summary
specific_page.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/
Mailing Lists
“The web” is TINY
• Many detailed searches are a two-step process
– first find the specialized database
– then type a very specific query into the database.
World Wide Web (pages.html)
ChatVOIP
BlogsForums
Multi-media
Search engines
Total Online material
SpecializedDatabases
Closed systems
1. Initial Search 2. Detailed Search
search_universes.html
( 1000X larger than the web )
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Lists of Search Engines
• For specific information, use a specialized search tool – Get “deeper” results than a general search engine
• Thousands of search engines are listed
• Search engines are grouped according to the subject they cover
search_tool_specialized.html
70,000 databases
55,000 public record
databases
.com
.net
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Specialized Search Engines
• A phone book for the entire U.S. Includes reverse look-ups
• Federal Register and much more
• List of manufactures and companies from around the world
Specialized search tools contain content that search engines can’t reach
search_tool_specialized.html
• Real-time tracking of ships from around the world
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Country-Specific Resources
• The online training page links to many additional resources such as news, language translators, and country-specific resources. (Hidden Universes part 2)
universes_part2.html
Phone books
20,000 news sources
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Course Outline
• Introduction to Internet Architecture
• Preparing for a search
• “Persona” issues
• Search Tools - In Depth
• Advanced Features
• Specialized Resources
• Source Evaluation
• Demo Sites and Summary
specific_page.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Source evaluation
• Pick apart the URL:
• Determine where “ownership” of the web page begins– www.facebook.com/joesmith/info.html
– www.joesmith.com/stuff/info.html
• Browse the directories (shorten URL if necessary)
• Look at domain’s home page - Is it a web hosting site? Is “pathname” a user account?
• Search for “links to” the page, shows who links to that specific web page. (command = link: )
• IF the domain home page looks like the “owner” of the content, then you can move forward with whois and traceroute
sesseval.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Source Evaluation - Using WHOIS• Domain names are “registered” at Internet registrars
(global, country-specific)
• Each registrar develops its own policies– may authenticate requester of domain name (.gov, .mil)
– may accept anyone (with money) (.com, .org, .net, .tv, .pk, etc)
• Registrants provide “point of contact” information, for at least invoicing purposes
• Domain “point of contact” information is often available from the registrars’ database via a “WHOIS” query
• WHOIS contents may be inaccurate, although usually the email, or postal address will be correct to receive renewal invoice
whois.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Performing a “Whois Query”• “whois” reveals the “owner” of a domain (searchenginewatch.com)
whois.html
Administrative contact: Ron Doobay HAYMARKET HOUSE 28-29 HAYMARKET LONDON SW1Y 4RX UK +44.2074849700 +44.2079302238 [email protected]
Technical contact: Domain Administrator 3rd Floor Prospero House 241 Borough High Street Borough London SE1 1GA UK +44.2070159370 +44.2070159375 [email protected]
Created on: 1998-03-20 Expires on: 2015-03-19
Domain name servers: NS3.INCBASE.NET 85.133.68.200 NS2.INCBASE.NET 62.140.213.136 NS1.INCBASE.NET 62.140.213.135
• Spam concerns has lead to many domain names being registered via “privacy enhanced” options
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Whois Complications
• Intense competition between registrars makes WHOIS more difficult
• Some registrars block whois queries originating from competing registrars, or from popular third-party whois sites
• Queries may also get blocked if too many queries originate from the same IP# (i.e. one proxy for many researchers )
Third-Party Whois SitesRegistrars
= Integrated database of: .com, net, org, biz, coop. museum, edu, info, aero, arpa, int
= permitted WHOIS Query= query may be blocked
whois.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Traceroute• Shows a network path between 2 machines
• Traceroute designed to help de-bug network connections
• Can initiate traceroute from your workstation, or from public “traceroute servers” located throughout the Internet
• Each Internet provider has their own naming convention for their infrastructure
– Location labels: City names or 3-letter airport codes
– Exchange points (LINX, HKIX, AMS-IX)
– Infrastructure Topology (T3, FDDI, GE)
• Recognize that a website can be hosted anywhere
– Could be at organizations’ own site, but may be hosted at a well-connected web hosting facility
traceroute.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/
traceroute Output from WWW.Telcom.Arizona.EDU to www.nsa.gov: traceroute to www.nsa.gov (65.213.217.241), 30 hops max, 40 byte packets 1 128.196.128.253 (128.196.128.253) 1 ms 1 ms 1 ms 2 192.80.43.25 (192.80.43.25) 1 ms 1 ms 1 ms 3 192.80.43.58 (192.80.43.58) 1 ms 1 ms 1 ms 4 207.250.65.133 (207.250.65.133) 5 ms 5 ms 5 ms 5 core-01-ge-2-2-0.phnx.twtelecom.net (209.234.146.45) 5 ms 5 ms 5 ms 6 core-02-so-0-0-0-0.lsag.twtelecom.net (168.215.53.73) 17 ms 17 ms 17 ms 7 tran-01-ge-0-3-0-0.lsag.twtelecom.net (168.215.54.98) 17 ms 17 ms 17 ms 8 500.POS1-1.GW3.LAX1.ALTER.NET (208.222.8.245) 17 ms 17 ms 17 ms 9 122.at-0-0-0.CL2.LAX4.ALTER.NET (152.63.52.246) 18 ms 17 ms 18 ms 10 0.so-0-0-0.TL2.LAX9.ALTER.NET (152.63.115.146) 20 ms 20 ms 0.so-7-0-0.TL2.LAX2.ALTER.NET (152.63.2.82) 18 ms 11 0.so-6-0-0.TL2.DCA8.ALTER.NET (152.63.3.193) 74 ms 75 ms 74 ms 12 0.so-5-0-0.XL2.DCA8.ALTER.NET (152.63.35.250) 74 ms 74 ms 74 ms 13 188.ATM6-0.GW3.BWI1.ALTER.NET (152.63.39.41) 75 ms 75 ms 76 ms 14 * * * 15 * * *
Results of Traceroute
Traceroute and other online resources help reveal the dynamic
architecture of the Internet
Indicates that Time-Warner and UUNET (Alternet) peer at Los Angeles
BWI Airport code
traceroute.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/A Foreign Newspaper ???URL = http://www.eldia.com.ar
• “.ar” implies that the site is from Argentina?
• Traceroute reveals that this website is physically hosted in the US.
traceroute from WWW.Telcom.Arizona.EDU to www.eldia.com.ar: 1 woody-netops.telcom.Arizona.EDU (128.196.128.1) 1 ms 1 ms 1 ms …..8 peer-01-ge-0-3-0.chcg.twtelecom.net (168.215.53.194) 46 ms 46 ms 46 ms ….10 p4-6-0-0.r01.chcgil01.us.bb.verio.net (129.250.2.254) 48 ms 47 ms 47 ms 11 p16-2-0-0.r02.stngva01.us.bb.verio.net (129.250.5.103) 83 ms 80 ms 80 ms 12 ge-1-1.r0728.stngva01.us.wh.verio.net (129.250.27.219) 81 ms 83 ms 80 ms 13 ge-26.a0702.stngva01.us.wh.verio.net (161.58.129.13) 81 ms 80 ms 80 ms 14 noticiasargentinas.com (161.58.165.155) 80 ms 80 ms 81 ms
• Chicago,illinois• Sterling, Virginia
• wh= web host
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/10 minute web page example• Launch microsoft word
• Type, type, type (be creative)
• File save as web page
• Make a hyperlink:
– Highlight some text : “insert menu” -> Hyperlink”
– Type complete URL (i.e. http:/ /www.cnn.com )
• Test the page --> file preview in Browser
• Borrow a graphic -> “right-click” CNN logo -> “Save image” (C/temp)
• Inserting a graphic ->
– “insert menu” --> “insert image” from file
• Upload the finished page: --> announce to Yahoo, google, etc
Every webmaster only requires this 10 minutes worth of knowledge
developer.html
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Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Course Outline
• Introduction to Internet Architecture
• Preparing for a search
• “Persona” issues
• Search Tools - In Depth
• Advanced Features
• Specialized Resources
• Source Evaluation
• Demo Sites and Summary
specific_page.html
Page 54
Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Each search tool is different
• Each search tool has it’s own unique set of defaults and options
• Take the time to learn the options of each tool
– Don’t assume anything
• These tools are competing, trying to be unique
• Read the help
Page 55
Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Search - Review
• Stay organized in your search
– (spell, strategize, search , sift, save)
• Always be conscious of the type of tool you are using (and read its help)
• The “right” search terms, placed correctly into the “right” search tool, should quickly yield “good” results
• Better Yet: Discover the best “user pages” and online communities for your topic - follow their leads(They have already weeded through the junk.)
• Stay organized in saving your discoveries
Page 56
Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Search Scenario
• Create bookmark folder
• Explore topic areas at directories or wikipedia
• Watch for “user pages”
• Are there databases or forums for the topic
• Surf Upstream to find additional “user pages”
• Save search engines for specific, obscure search terms - Use advanced queries
Page 57
Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/An open Paradigm
Content Consumerof content
• Types of content
– Information, entertainment, business, leisure
• Content origins
– corporations, Hollywood, other people
• Content formats
– text, audio, video, Interactive reality
• Transport Mechanism
– Phone line (copper/fiber), coaxial cable, Wireless, Direct Satellite, Electric Lines
transport
Mergers and acquisitions are occurring horizontally and vertically
Page 58
Russ Haynal/navigators.com/
Internet Instructor & Speaker
http:/Summary• Internet contains a large, fragmented information space
• Search engines are limited to only billions of “Clickable” pages
• The best content is organized by “people without lives”
• The Internet’s “critical mass” will transcend all other communication technologies
• Change is the only constant
The Future is Clear...Master the Information Superhighway
orBecome Roadkill