Harnessing Social Media
March 2010
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What should you be using to build your professional brand?
We are all the CMO of our own professional brand.
This chart is a helpful tool in naviga@ng the “Social Landscape”
And Why Does It Ma9er?
We are defined by what Google search results say about us . . . .
For today’s purposes, let’s focus on . .
What is Twi9er?
Like Except
But it is only 140 characters
But viewable in a lot of places
A giant chat room You choose the people you follow
It’s public and archived on the web
GeBng started on Twi9er Musts:
• Picture
• Name – One that people will know
• Loca@on
• Link to a website, LinkedIn profile, a blog
• Few things that brand you
Recommend Using a Branded Background
Versus
Who to Follow?
✓ People you know ✓ Listen: ✓ Use TwiUer Search to find people talking about your interests
✓ Follow Tweet Stream for Specified Hashtags
✓ Use TwiUer Trending Topics ✓ Follow Lists ✓ Follow Conferences ✓ Engage in Tweet Chats
People You Know
Listen!
Use Twi9er Search to Find People Talking About Your Interests
Go to search.twiUer.com
Liked quality of his tweets
He could have a beUer ra@o of Following to Followers, but I assume he is new to twiUer based on # of tweets
He has an interes@ng blog
Analyzing @sco:pony to see if I want to follow him.
Follow Tweet Stream for Specified Hashtags
What is a hashtag?
A hashtag is a way to unite global Tweets around some par@cular topic. Basically, these are tags that that help those who seek similar content discover your Tweets.
How do you find hashtags?
#
Tools for following Hashtags for Tweet Stream
Example of how I use TweetDeck – monitoring Hubspot, #socialcommerce and #leadgen as they are relevant to what I am focused on
Follow Lists Good place to find interes@ng lists: www.Listorious.com
Follow Conferences For example, I am currently following Tweet Stream from Search Engine Strategies 2010 here in NYC via TwiUer for interes@ng info. I am able to follow using the hastag symbol for the Conference which is #sesny
You can engage via www.Tweetchat.com
You can have ongoing stream on your desktop via TweetDeck
Engage in Tweet Chats Wednesday night is a big one: • #IMCChat @ 8 PM • #SmallBizChat @ 8 PM • #TheOnlineMom @ 9 PM
For a schedule of Tweetchats, go to: hUp://spreadsheets.google.com/ccc?key=ruaz3GZveOsoXUOOt86B3AQ
Twi9er Best PracUces ✓ Listen for comments about you. Regularly do a TwiUer Search on you as well as look at men@ons
✓ Respond to comments and queries
✓ Ask ques@ons ✓ Post links to things people could find interes@ng ✓ Retweet things that you think your followers would find interes@ng ✓ Thank people for retwee@ng you ✓ Use a friendly casual tone ✓ Don’t spam people and block people from following you that indicate spamming behavior
✓ Check out people following you.
Listen for Comments About You • Regularly do a TwiUer Search on you as well as look at men@ons.
Check Out Quality of People Following You
Some Important LinkedIn Housekeeping ✓ Make sure you have an up to date picture and preferably use the same picture for TwiUer
✓ Make sure you use keywords to describe who you are professionally, versus a @tle
✓ Make sure your profile and summary are up to date
✓ Secure recommenda@ons from people who really know you and can comment posi@vely on you as a professional
✓ Make sure you have claimed your public profile URL for SEO purposes
✓ Don’t use default invita@on text when making connec@ons. Make it personal.
Other Ways to Harness LinkedIn
✓ Join Relevant Groups ✓ Start or Par@cipate in Conversa@ons ✓ Ask or Answer Ques@ons on LinkedIn ✓ Tap Into Your Network for Help ✓ Integrate Applica@ons
Join Relevant Groups
Start or ParUcipate in ConversaUons
Ask or Answer QuesUons on LinkedIn
Tap Into Your Network for Help
Use Relevant ApplicaUons
Some Summary Thoughts ✓ Social Media is not a sprint – it is a journey
✓ Alloca@ng @me to it in reasonable chunks makes sense – some recommended guidelines for beginning to get more out of both
✓ TwiUer ✓ 5 ‐ 10 Minutes in AM
✓ 5 – 10 Minutes MidDay or End of Day
✓ LinkedIn ✓ Once or Twice a Week engaging with Groups or Discussions
✓ Monthly Check Up of Your Profile
✓ Be authen@c and have fun!
Social Media Works!
Case Example: WorkLifeFit
Thank You!
Mary Ann Halford Founder and Chief IntegraUon Officer BizWorks360 500 Eighth Avenue, 5th Floor New York, New York 10018 Phone: 212‐216‐0010 E‐Mail: [email protected] Twi9er: @MaryAnnHalford
