ibm's strategies for harnessing brand advocates for content
TRANSCRIPT
IBM’s Strategies for Harnessing Brand Advocates for Content
Andrew GrillGlobal Managing Partner, IBM Social ConsultingIBM
The Power Within Finding & Harnessing your Brand Advocates
@AndrewGrill IBM Social Consulting
#SocialSerendipity
social.bz/wayback
#BrandAdvocates
Samantha Klein
Create your own content
The art of selling… without a sales pitch
It’s not what you know. It’s not who you know.
It’s who knows what you know.
@jkhoey
Reaching #Millennials
social.bz/ibv
IBM Millennial Corps
A new community: Millennial Corps
The Millennial Corps
4,000+ members
61 countries
Social in real life
social.bz/bmf
social.bz/buying
“online social networks play a vital role in the purchase process of 84%
of the most senior B2B buyers”
IBM Voices
social.bz/voices
You’ve just watched a 30 minute ad for IBM
@AndrewGrill LondonCalling.co
IBM’s Strategies for Harnessing Brand Advocates for Content
Questions?