Download - Happiness is a Puzzle -- Jonny Urban
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HAPPINESS IS A PUZZLEJONNY URBAN - CREATIVE DIRECTOR - MOBILE - IBM
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LET’S CREATE A FRAMEWORKFOR HAPPINESS
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BY ALLOWING US TO CONTROL THECONTENT AND ITS VOLUME
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WE WILL ENGAGE IN A WAYTHAT CONNECTS US TO AN EXPERIENCE THAT IS CRAFTED TO US
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WE ARE DEVOURING A LARGE AMOUNTOF CONTENT DAILYSOME ESTIMATES PUT THAT FIGURE AT 74gb A DAY
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AND PRODUCING QUITE A BIT ALSOESTIMATES PUT THAT FIGURE AT 6 EIGHTY-FIVE PAGE NEWSPAPERS A DAY
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THE WORLD IS FILLED WITH 295 EXABYTES OF DATATHAT’S 315 TIMES THE NUMBER OF GRAINS OF SAND ON EARTHBUT LESS THAN 1% OF THE INFORMATION IN OUR DNA.
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91% of US KEEP OUR DEVICES WITHINARM’S REACH 99% OF THE TIME
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MOBILE...IS A NOUNBUT NOT THE ALEXANDER CALDER KIND
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MOBILE IS ALSO A LIFESTYLEALWAYS HAS BEEN, BUT THERE ARE RULES WITH ENGAGEMENT.YOU MUST THINK ABOUT WHAT YOU SAYWHAT YOU SHOW AND WHERE YOU GO.
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CONNECTION IS HAPPENINGANYWHERE & ANYTIME
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ONE TO ONE........ONE TO MANY
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CHOICES ALL AROUND USGO TO WORK...WORK FROM HOMEPICK UP YOUR KIDSFROM SCHOOL, FROM HOCKEY, FROM WHEREVER
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MAKE YOUR WIFE LUNCHSAY HI TO AN OLD FRIENDSTAY TOGETHERTO FRIENDS...IN WYOMING
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BEING MOBILE IS HEALTHY
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THESE ARE ALL PIECES
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PARTS OF THE BIG PUZZLE
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THAT MAKES YOUR PICTURE OF HAPPY
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THANK YOU
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HAPPINESS FRAMEWORKVOLUME ENGAGE DEVOURING PRODUCING 295 EXABYTES 99% MOBILE LIFESTYLE CONNECTION ONE MANY CHOICES HOME KIDS WIFE HI TOGETHER HEALTHY PIECES PUZZLE HAPPY