Download - guy
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The Art of Changing Hearts,
Minds, and Actions
Enchantment
Guy Kawasaki
Friday, March 4, 2011
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Achieve Likability1
Friday, March 4, 2011
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Zygomatic major muscle
“Pan Am” smile
Friday, March 4, 2011
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Orbicularis oculi muscle
Make a Duchenne smile
Friday, March 4, 2011
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Dress for a tie
Friday, March 4, 2011
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Under-dressing:
“I don’trespect you”
Friday, March 4, 2011
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Over-dressing:
“I am betterthan you”
Friday, March 4, 2011
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Equal-dressing:
“We’re peers”
Friday, March 4, 2011
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Shake it
•Eye contact throughout
•Appropriate verbal greeting
•Duchenne smile
•Grip and firm squeeze
•Mid-point position between the two of you
•Cool, dry, and moderately smooth hand
•Medium level of vigor
•Two or three seconds
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
Friday, March 4, 2011
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Achieve Trustworthiness2
Friday, March 4, 2011
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Trust others
Friday, March 4, 2011
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Bake, don’t eat
Friday, March 4, 2011
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Default to
“yes”
Friday, March 4, 2011
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Get Ready3
Friday, March 4, 2011
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Do something DICEE
Deep
CompleteEmpowering
Elegant
Intelligent
Friday, March 4, 2011
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Make it short, sweet, and swallowable
Friday, March 4, 2011
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Conduct a
Friday, March 4, 2011
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Launch4
Friday, March 4, 2011
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Tell a story
Friday, March 4, 2011
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Plant many seeds
Friday, March 4, 2011
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Use salient points
Miles/gallon Yearly costvs.
Friday, March 4, 2011
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Use salient points
Miles/gallon Yearly costvs.
Degrees Heating costsvs.
Friday, March 4, 2011
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Use salient points
Miles/gallon Yearly costvs.
Degrees Heating costsvs.
GigabytesNumber of
songsvs.
Friday, March 4, 2011
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Overcome5
Friday, March 4, 2011
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Provide social proof
Friday, March 4, 2011
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Find a bright spot
Friday, March 4, 2011
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Enchant all the influencers
Friday, March 4, 2011
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Enchant all the influencers
Friday, March 4, 2011
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Enchant all the influencers
Friday, March 4, 2011
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Enchant all the influencers
Friday, March 4, 2011
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Enchant all the influencers
Friday, March 4, 2011
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Enchant all the influencers
Friday, March 4, 2011
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Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
6
Friday, March 4, 2011
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Don’t use money
Friday, March 4, 2011
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Don’t use money
Friday, March 4, 2011
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Invoke reciprocation
Friday, March 4, 2011
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Build an ecosystem
Friday, March 4, 2011
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Present7
Friday, March 4, 2011
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Customize the
Friday, March 4, 2011
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Customize the
Friday, March 4, 2011
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Sell your dream
iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
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10 slides 10
Friday, March 4, 2011
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20 minutes
10 slides 10
20
Friday, March 4, 2011
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This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
Friday, March 4, 2011
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Use Technology8
Friday, March 4, 2011
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Remove the speed bumps
Friday, March 4, 2011
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Provide value
Information
Insights
Assistance
Friday, March 4, 2011
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EngageFast
Friday, March 4, 2011
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EngageFast Many
Friday, March 4, 2011
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EngageFast Many Often
Friday, March 4, 2011
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Enchant Up9
Friday, March 4, 2011
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Drop everything else
Friday, March 4, 2011
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Prototype fast
Friday, March 4, 2011
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Deliver bad news early
Friday, March 4, 2011
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Enchant Down10
Friday, March 4, 2011
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Provide MAP
Friday, March 4, 2011
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Provide MAP
Mastery
Friday, March 4, 2011
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Provide MAP
Mastery
Autonomy
Friday, March 4, 2011
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Provide MAP
Mastery
Autonomy
Purpose
Friday, March 4, 2011
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Empower action
Friday, March 4, 2011
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Suck it up
Mike Rowe, Dirty Jobs
Friday, March 4, 2011
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Friday, March 4, 2011
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Friday, March 4, 2011