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The Art of Changing Hearts,
Minds, and Actions
Enchantment
Guy Kawasaki
Friday, March 4, 2011
Achieve Likability1
Friday, March 4, 2011
Zygomatic major muscle
“Pan Am” smile
Friday, March 4, 2011
Orbicularis oculi muscle
Make a Duchenne smile
Friday, March 4, 2011
Dress for a tie
Friday, March 4, 2011
Under-dressing:
“I don’trespect you”
Friday, March 4, 2011
Over-dressing:
“I am betterthan you”
Friday, March 4, 2011
Equal-dressing:
“We’re peers”
Friday, March 4, 2011
Shake it
•Eye contact throughout
•Appropriate verbal greeting
•Duchenne smile
•Grip and firm squeeze
•Mid-point position between the two of you
•Cool, dry, and moderately smooth hand
•Medium level of vigor
•Two or three seconds
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
Friday, March 4, 2011
Achieve Trustworthiness2
Friday, March 4, 2011
Trust others
Friday, March 4, 2011
Bake, don’t eat
Friday, March 4, 2011
Default to
“yes”
Friday, March 4, 2011
Get Ready3
Friday, March 4, 2011
Do something DICEE
Deep
CompleteEmpowering
Elegant
Intelligent
Friday, March 4, 2011
Make it short, sweet, and swallowable
Friday, March 4, 2011
Conduct a
Friday, March 4, 2011
Launch4
Friday, March 4, 2011
Tell a story
Friday, March 4, 2011
Plant many seeds
Friday, March 4, 2011
Use salient points
Miles/gallon Yearly costvs.
Friday, March 4, 2011
Use salient points
Miles/gallon Yearly costvs.
Degrees Heating costsvs.
Friday, March 4, 2011
Use salient points
Miles/gallon Yearly costvs.
Degrees Heating costsvs.
GigabytesNumber of
songsvs.
Friday, March 4, 2011
Overcome5
Friday, March 4, 2011
Provide social proof
Friday, March 4, 2011
Find a bright spot
Friday, March 4, 2011
Enchant all the influencers
Friday, March 4, 2011
Enchant all the influencers
Friday, March 4, 2011
Enchant all the influencers
Friday, March 4, 2011
Enchant all the influencers
Friday, March 4, 2011
Enchant all the influencers
Friday, March 4, 2011
Enchant all the influencers
Friday, March 4, 2011
Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
6
Friday, March 4, 2011
Don’t use money
Friday, March 4, 2011
Don’t use money
Friday, March 4, 2011
Invoke reciprocation
Friday, March 4, 2011
Build an ecosystem
Friday, March 4, 2011
Present7
Friday, March 4, 2011
Customize the
Friday, March 4, 2011
Customize the
Friday, March 4, 2011
Sell your dream
iPhone ≠ $188 of parts + AT&TFriday, March 4, 2011
10 slides 10
Friday, March 4, 2011
20 minutes
10 slides 10
20
Friday, March 4, 2011
This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
Friday, March 4, 2011
Use Technology8
Friday, March 4, 2011
Remove the speed bumps
Friday, March 4, 2011
Provide value
Information
Insights
Assistance
Friday, March 4, 2011
EngageFast
Friday, March 4, 2011
EngageFast Many
Friday, March 4, 2011
EngageFast Many Often
Friday, March 4, 2011
Enchant Up9
Friday, March 4, 2011
Drop everything else
Friday, March 4, 2011
Prototype fast
Friday, March 4, 2011
Deliver bad news early
Friday, March 4, 2011
Enchant Down10
Friday, March 4, 2011
Provide MAP
Friday, March 4, 2011
Provide MAP
Mastery
Friday, March 4, 2011
Provide MAP
Mastery
Autonomy
Friday, March 4, 2011
Provide MAP
Mastery
Autonomy
Purpose
Friday, March 4, 2011
Empower action
Friday, March 4, 2011
Suck it up
Mike Rowe, Dirty Jobs
Friday, March 4, 2011
Friday, March 4, 2011
Friday, March 4, 2011
