Download - Governance Essentials for Success
VOICES CARRY CHILD ADVOCACY CENTER
GOVERNANCE ESSENTIALS FOR SUCCESS
JUNE 29, 2016
Emily Davis, MNM
President, Emily Davis Consulting
Senior Governance Consultant, BoardSource
MOTIVATIONAL VALUES
“What motivates me
to serve on the
Voices Carry Board of
Directors?”
60 seconds or less
Name
Motivational Value
Challenge or Outcome
HI!
A LITTLE ABOUT YOU…
AGREEMENTS & PARKING LOT
AGENDA
Setting the Stage 12:00 – 12:30
Governance Essentials 12:30 – 1:30
Break 1:30 – 1:45
Ensuring Financial Resources 1:45 – 2:30
Ensuring Human Resources 2:30 – 3:30
Closing 3:30 – 4:00
Why did you join?
Whathesitations
did you have?
Why would you leave?
Why do you stay?
BASIC BOARD RESPONSIBILITIES
Determine mission & purpose
Select the chief executive
Support & evaluate the CEO
Ensure effective planning
Monitor & strengthen programs & services
Ensure adequate financial resources
Protect assets & provide financial oversight
Build a competent board
Ensure legal & ethical integrity
Enhance the organizations good public standing
*BoardSource
OUTSTANDING (4)
GOOD (3)
FAIR (2)
POOR (1)
ACTIVITY
How does the board as
a whole perform the 10
responsibilities listed?
Rate the board as a
whole on a
scale from 1 – 4.
*BoardSource*BoardSource
NPO VS CORPORATE BOARD
NONPROFIT CORPORATE
Board Legally required Required only for publicly-traded companies
Compensation Volunteer Paid
Voting Exec. Dir. ex-officio CEO voting member
Strategic Planning Shared: Exec. Dir. & Board CEO-led
Clients/Constituents Stakeholders Shareholders
Human Resources Staff, Volunteers, Donors Employees, Clients
Committee Requirements
No federal-level requirement for an audit committee; some state-level requirements
Audit committee required by Sarbanes-Oxley Act
Cash Frequent restrictions on use Generally, limited restricted use
Funding
IndividualsCorporationsFoundationsGovernmentEventsSocial enterpriseService clubs
Service or Product
Bottom Line Impact, People, Financial Financial
ROLES & RESPONSIBILITIES
Set Organizational Direction
Provide Oversight Ensure Necessary Resources
*BoardSource
Set Organizational Direction
*BoardSource
STRATEGIC PLANNING
Strategic Priorities
Goals
Objectives
Tactics
• Process, not a document
• Three-year road map
• Input from board, staff, &
stakeholders
• Narrative, resources, &
implementation tools
ARE WE READY?
ORG STABILITY EXISTING PLAN PLAN STRATEGIES TIMING
FUNDING BOARD & STAFF COMMITMENT FACILITATION
*BoardSource
WHAT IS THE PROCESS?
DISCOVERY
Document reviewOrganizational assessmentStakeholder inputSituational analysis
RETREAT
Board educationPriorities discussionSWOTMisc. activities
DOCUMENTATION
Plan narrativeDrafts revisedImplementation dashboardAppendices
IMPLEMENTATION
Plan highlightsDashboardChampionsReview quarterly, reportsUpdate annuallyTechnical assistance
WHO CONDUCTS PLANNING? Objective perspectiveTime to commit and compile infoServe as “bad guy”ExpertKeeps focus on prioritiesCosts $Board/staff resistance
Less moneyUnderstand org bestCan get bogged down in detailsMore subjectiveTime accountability
Self-Facilitated
Consultant
ROLES & RESPONSIBILITIES
Set Organizational Direction Provide Oversight
*BoardSource
GATHERINFORMATION
BOARD ASSESSMENT
EXECUTIVE DIRECTOR
COMMITTEES
MEETINGS
ASK THE RIGHT QUESTIONS
What is our capacity? What does success look like? What matters the most to us?
How does this serve our mission? How does it fit our strategic goals?How might this be a challenge for us?
Why is this important right now? Why should we consider other options? Why is this relevant to our stakeholders?
*BoardSource
BOARD & ED ENGAGEMENT*
OBSERVATION LEADERSHIP
ATTENDANCE MICROMANAGEMENT
ED
ENGAGEMENT
BOARD ENGAGEMENT
*BoardSource*BoardSource
WHO LEADS?
BOARD
[With EDsupport]
EXEC DIR
[WithBoardadvice]
BOTH
[50/50Split]
*BoardSource
SHARED LEADERSHIP
BOARD LEADS
SHARED LEADERSHIP
ED LEADS
Strategic Plan
FundingStrategies
EvaluationBoard
Meeting Prep
Policy Questions
Staff Hiring & Oversight
Develops, Implements, &
Oversees Programs
Chief Fundraiser
Operations Reporting
Create & Review Policy
ED Hiring & Oversight
Connections to Funding
Financial Due
Diligence
Board Recruitment & Retention
*BoardSource
OPERATIONS INALTITUDE
Do you need to
change your
altitude?
QUICK BREAK!
ROLES & RESPONSIBILITIES
Set Organizational Direction
Provide Oversight Ensure Necessary Resources
*BoardSource
ENSURE HUMAN & FINANCIAL RESOURCES
CEOBoard Members
Supporters
PoliciesPlanning
Board Giving
ProspectingCultivation
Stewardship
*BoardSource*BoardSource
HATS WE WEAR
Legal AmbassadorVolunteerConnections
Resources
Communications
Duty of Care
Duty of Loyalty
Duty of Obedience
Board works for staff
Avoid micromanagement
*BoardSource*BoardSource
WHAT DOES IT MEAN?
FUNDRAISING PLAN & STAFF
MISSION MOMENT
What is a Voices Carry mission
moment?
THE F WORD!
FUNDRAISING CULTURE ASSESSMENT
*BoardSource
WHAT IS FUNDRAISING?
• Investment in a mission
• Improves capacity for impact and change
• Build relationships – “Friend”raising
• Not begging for money
• People are not ATMs
FUND DEVELOPMENT
Diversity is keyIndividuals
Membership
Special events
Foundation grants
Government grants
Corporate sponsorship
Earned income
Service clubs
FUNDRAISING BY THE NUMBERS*
*Giving USA 2014
DONORS & GIVING
BEQUESTS/PLANNED GIFTS
MAJOR GIFTSCapital campaigns
Endowment campaignsSpecial events
ANNUAL GIVING Annual campaigns
Special eventsDirect mail
Online givingMembership programs
ONSITE/FIRST TIME GIFTSNewsletters
VolunteerismSocial media
Peer-to-peer giving
New gifts
Annual donors
Midsize donors
Major donors
Planned giving
FUNDRAISING PROCESS
PROSPECTING Identification Preparation
CULTIVATION Build the Relationship
Engage the Donor Ask for the Gift
STEWARDSHIP Recognition Reporting Communicating Engagement
WHERE DO YOU LAND?
Prospecting Cultivation Stewardship
What takes the most time in fundraising?
FUNDRAISING BY TIME
Involve & Engage Donors25%
Identification of Prospects
20%Educate & Cultivate
25%
Ask for Gifts5%
Thanks & Recognize
25%
Yes,butnotthatmuch
No
3 POSSIBLE OUTCOMES
YES!!
FEARLESS FUNDRAISING: A BOARD MEMBER
CHECKLIST!
Fundraising opportunities and responsibilities for
board members
Be honest. Be realistic. Take a risk!
FUNDRAISING ROLES
EXECUTIVEDIRECTOR
Chief Fundraiser
Media Spokesperson
Fundraising Planning
Board & Staff Liaison
DEVELOPMENT STAFF
Fundraising Strategy
Moves Management
Identify/Communicate Needs
BOARD OF DIRECTORS
Connect to Funding
Make Gifts
Policies
DEVELOPMENT COMMITTEE
Board & Staff Liaison
Staff support on specific
efforts/campaigns
*BoardSource
100% BOARD GIVING
Board Giving Commitment
Open Ended
Flexible
Specific0%
10%20%30%40%50%60%70%80% 68% 74%
46%
Board Participation in Giving
*BoardSource
QUESTIONS?
Great board member retention begins with a great recruitment
process!
RECRUITMENT
Identify
Cultivate
Recruit
Orient
Involve
Educate
Evaluate
Rotate
CELEBRATE!
*BoardSource*BoardSource
WHO LEADS?
STEP BY STEP
Evaluation Expectations
REVIEW BOARD JOB DESCRIPTIONS
MEMBERS AT LARGE
PRESIDENT/CHAIR
VICE PRESIDENT/CHAIR
SECRETARY
TREASURER
STEP BY STEP
Evaluation Expectations Application Outreach
WHERE DO YOU FIND CANDIDATES?
STEP BY STEP
Evaluation Expectations Application Outreach
Vetting Selection Debrief
CANDIDATE EXPERIENCE
RETENTION & ENGAGEMENT
BOARD & COMMITTEE TYPES
BOARDS
• Governing
• Advisory
• Emeritus
• Honorary
COMMITTEES
• Governance
• Finance
• Fund development
• Program
• Marketing
ONBOARDING
ORIENTATION BOARD BUDDIES
Hello. My name is…
WHAT MAKES ‘EM TICK
•Always YES•Wants to help everyone & everything
•Caution!
OVER-COMMITTED
•Needs lots to stay engaged
•Don’t let them sit around
BUSY, BUSY, BUSY
•Verbal & print
•Use titles & acknowledgment
LIKES RECOGNITION
•Stays focused & on track•Great for events•May get discouraged by others’ lack of support
ORGANIZER
•Lots of ideas for improvement
•Pair with an Organizer to keep things moving
CREATIVE
*Abigail Harmon
INVEST IN LEARNING
TRAINING & EDUCATION
NETWORKS & ASSOCIATIONS
PRACTICE LEADERSHIP
BOARD ENGAGEMENT PLANS
• What do you want to include?
• How will you create them?
• How do you hold yourselves
accountable?
• What challenges lie ahead?
• What does success look like?
• Board participation
• Committee participation
• Event participation
• Individual giving
• Fundraising activities
• Ambassadorship
• Resources have and need
MEETINGS:None of us is as dumb as all of us
BOARD MEETING TIPS
Governance
Board reports
Strategic priorities/goals
Mission moments
Ask questions
Avoid micromanagement
Facilitation
Consent agendas
Shared responsibilities
Giving accountability
Follow up
Participants
Guests, Staff
ED
Board members
Honor time
MEETING PREPARATION
IT’S NOT ABOUT YOU
How does this serve the mission?Does it fit our strategic goals?
What’s our capacity?What does success look like?
Keep it high level!
OFF BOARDING
Succession planning
Honorary/ Emeritus/
Advisory Committee
Board buddy
Recognition
PICTURE YOUR LEGACY
Select a card that answers the question:
“What is the legacy you want to leave on the Voices
Carry board?”
TAKE AWAY & COMMITMENT
Emily Davis, MNMPresident, Emily Davis Consulting
Senior Governance Consultant, BoardSource(720) 515-0581