Download - Got an Idea? Make it a Reality
GOTIDEAS?LET’S MAKE THEM A REALITY!
EXITRachel Honoway | HONOWAY.COM
AFFILIATE SUMMIT EAST 2011
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THEOVERVIEWSTUPID QUESTIONS
• Time• Money• But…
DELIVERING VALUE• What’s in it for the customer?• What do they want?
WHAT CAN I PROVIDE?• Content• Tools
KEEPING THE END IN MIND• Where is this leading?• What are your options?
WHERE IS THE MONEY?• Affiliate Products• Affiliate Managers – Your New BFFs
WHERE IS THE FREE
TRAFFIC?• Google (and the other guys)• Social Networks• Professional Networks
Rachel Honoway | HONOWAY.COM
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STUPIDQUESTION#1How Much Money Can I Make?
• It varies:• $0• $1 Billion
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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STUPIDQUESTION#2How Much Time Will It Take?
• It varies:• 10 Minutes a day• 20 Hours a day
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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STUPIDQUESTION#3But I Don’t Even Have a Business Name Yet…
• You DON’T need one!• … or an EIN• … or a bank account• … or employees• … or office space
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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STUPIDQUESTION#4But I Keep Getting Conflicting Information… What is
Right?• Yup… and you will continue to• Keep reading• Keep learning• Figure out “why”• Figure out “to what end”• Test• Make your own decisions
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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STUPIDQUESTION#5But I Don’t Have Money to Advertise, How Will I Get
Traffic?• If you build it (right) they will come• You really don’t have to buy traffic
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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SIMPLEANSWER#1Failures ROCK!
• Be ready to fail• There are no sure-fire answers, there are no exact steps• If you are not failing, you are not trying
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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SIMPLEANSWER#2It’s All About the Value
• What is “in it” for the customer/visitor/end-user?• Delivers someone from their pain• Saves them time• Saves them money• Enhances their life• Allows them to do the things they want to do
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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IDEATOPLANTurn your idea into a plan:
• Topic• Demand• Supply• Idea Spawn• End Game• Get Going!
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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SIMPLEIDEASTopic: Cheeseburgers
• What is “in it” for the customer/visitor/end-user?• What are they looking for?• What can I give them?
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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SEARCHDATAAFFILIATE SUMMIT EAST 2011
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SIMPLEPLANTopic: Cheeseburgers
• Demand: What are they looking for?• Recipes• Restaurants• Coupons
• Supply: What can I give them?• Recipes• Directory/List/Reviews of Restaurants• Coupons
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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IDEASPAWNTopic: Cheeseburgers
• CONTENT• A burger recipe site• An online cooking show / podcast• Organic or vegetarian burger recipes
• TOOLS• An upload YOUR recipe site• A directory specifically for burger joints• A burger joint review site• A burger recipe review site• A greasy spoon report/beware site• Mobile app for any of the above• Mobile app for sharing awesome burger photos
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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ENDGAMEAnd then what?
• PASSIVE INCOME• Build• Auto-pilot• Rinse-and-repeat
• STEADY BUSINESS• Build slowly• Focus on visitors, members and engagement
• BUY OUT• Targeted exit• Focus on what will make you attractive to the
buyer
Rachel Honoway | HONOWAY.COM
AFFILIATE SUMMIT EAST 2011
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DOITExecution
• Decide on what you’re going to deliver• Pick a name• Get cozy with Wordpress
• Build the site• Build the tools
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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MONETIZEITWhere’s the Money?
• Affiliate Products• Amazon• CPCs: AdSense• CPMs: AdBrite
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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MONETIZEITWhere’s the REAL Money?
• Affiliate Managers – Meet Your New BFFs this Week!
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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TRAFFICTIZEITGoogle Traffic
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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ONEADAYOne “Article” – SO Many Uses
• Blog Post• Tweet (auto-schedule tweets for the future)• Facebook• Video - YouTube• LinkedIn
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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ONEADAYThe Editorial Calendar
• 365 Days per Year (261 Weekdays)• 52 Weeks• 5 Days a Week• 12 Months
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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SMARTPROMOGuerilla TACTICS – not Warfare!
• Related Channels• Blogs• LinkedIn Groups• Quora• Focus• HARO
• Relevant Contributions• Provide value• “BTW” Advertising
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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IDEASEXECUTEDIdeas are worth nothing
• Pick a topic• Determine the demand• Identify what you are going to supply• Build it• Fill it• Monetize it• Get traffic
AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
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SOMERESOURCESAFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM
Accounts
• Google Apps• Twitter• Facebook
Page• LinkedIn• Quora• Focus• YouTube
Tools
• Wordpress• SimpleScripts
(BlueHost)• Bizodo
Help
• 99Designs• oDesk• Rent-a-Coder
News/Info
• AppSumo• Google News
Alerts
THANKYOUIT HAS BEEN A PLEASURE!
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25AFFILIATE SUMMIT EAST 2011
Rachel Honoway | HONOWAY.COM