got an idea? make it a reality

GOTIDEAS?LET’S MAKE THEM A REALITY!

EXITRachel Honoway | HONOWAY.COM

AFFILIATE SUMMIT EAST 2011

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THEOVERVIEWSTUPID QUESTIONS

• Time• Money• But…

DELIVERING VALUE• What’s in it for the customer?• What do they want?

WHAT CAN I PROVIDE?• Content• Tools

KEEPING THE END IN MIND• Where is this leading?• What are your options?

WHERE IS THE MONEY?• Affiliate Products• Affiliate Managers – Your New BFFs

WHERE IS THE FREE

TRAFFIC?• Google (and the other guys)• Social Networks• Professional Networks

Rachel Honoway | HONOWAY.COM

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STUPIDQUESTION#1How Much Money Can I Make?

• It varies:• $0• $1 Billion



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STUPIDQUESTION#2How Much Time Will It Take?

• It varies:• 10 Minutes a day• 20 Hours a day



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STUPIDQUESTION#3But I Don’t Even Have a Business Name Yet…

• You DON’T need one!• … or an EIN• … or a bank account• … or employees• … or office space



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STUPIDQUESTION#4But I Keep Getting Conflicting Information… What is

Right?• Yup… and you will continue to• Keep reading• Keep learning• Figure out “why”• Figure out “to what end”• Test• Make your own decisions



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STUPIDQUESTION#5But I Don’t Have Money to Advertise, How Will I Get

Traffic?• If you build it (right) they will come• You really don’t have to buy traffic



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SIMPLEANSWER#1Failures ROCK!

• Be ready to fail• There are no sure-fire answers, there are no exact steps• If you are not failing, you are not trying



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SIMPLEANSWER#2It’s All About the Value

• What is “in it” for the customer/visitor/end-user?• Delivers someone from their pain• Saves them time• Saves them money• Enhances their life• Allows them to do the things they want to do



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IDEATOPLANTurn your idea into a plan:

• Topic• Demand• Supply• Idea Spawn• End Game• Get Going!



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SIMPLEIDEASTopic: Cheeseburgers

• What is “in it” for the customer/visitor/end-user?• What are they looking for?• What can I give them?



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SEARCHDATAAFFILIATE SUMMIT EAST 2011


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SIMPLEPLANTopic: Cheeseburgers

• Demand: What are they looking for?• Recipes• Restaurants• Coupons

• Supply: What can I give them?• Recipes• Directory/List/Reviews of Restaurants• Coupons



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IDEASPAWNTopic: Cheeseburgers

• CONTENT• A burger recipe site• An online cooking show / podcast• Organic or vegetarian burger recipes

• TOOLS• An upload YOUR recipe site• A directory specifically for burger joints• A burger joint review site• A burger recipe review site• A greasy spoon report/beware site• Mobile app for any of the above• Mobile app for sharing awesome burger photos



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ENDGAMEAnd then what?

• PASSIVE INCOME• Build• Auto-pilot• Rinse-and-repeat

• STEADY BUSINESS• Build slowly• Focus on visitors, members and engagement

• BUY OUT• Targeted exit• Focus on what will make you attractive to the

buyer



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DOITExecution

• Decide on what you’re going to deliver• Pick a name• Get cozy with Wordpress

• Build the site• Build the tools



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MONETIZEITWhere’s the Money?

• Affiliate Products• Amazon• CPCs: AdSense• CPMs: AdBrite



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MONETIZEITWhere’s the REAL Money?

• Affiliate Managers – Meet Your New BFFs this Week!



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TRAFFICTIZEITGoogle Traffic



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ONEADAYOne “Article” – SO Many Uses

• Blog Post• Tweet (auto-schedule tweets for the future)• Facebook• Video - YouTube• LinkedIn



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ONEADAYThe Editorial Calendar

• 365 Days per Year (261 Weekdays)• 52 Weeks• 5 Days a Week• 12 Months



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SMARTPROMOGuerilla TACTICS – not Warfare!

• Related Channels• Blogs• LinkedIn Groups• Quora• Focus• HARO

• Relevant Contributions• Provide value• “BTW” Advertising



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IDEASEXECUTEDIdeas are worth nothing

• Pick a topic• Determine the demand• Identify what you are going to supply• Build it• Fill it• Monetize it• Get traffic



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SOMERESOURCESAFFILIATE SUMMIT EAST 2011


Accounts

• Google Apps• Twitter• Facebook

Page• LinkedIn• Quora• Focus• YouTube

Tools

• Wordpress• SimpleScripts

(BlueHost)• Bizodo

Help

• 99Designs• oDesk• Rent-a-Coder

News/Info

• AppSumo• Google News

Alerts

THANKYOUIT HAS BEEN A PLEASURE!

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25AFFILIATE SUMMIT EAST 2011


got an idea? make it a reality

Business

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