Download - Going native: Where sponsored content fits in, WTF UK is Content Marketing, November 2016
Transcript
Going Native: Where Sponsored Content Fits In
Kimberley Smith
Director, Digital Content & Innovation
Whatarewetalkingabout?
“Disguisedadvertising”
Nativeadvertisingisthedistributionofcontentmarketing
Label it
Insights
Quality
Context
Sponsoredcontent:3mainroads
Publisher
1. Greatcontentwins(ContentisKing)
2. Withoutanaudienceyou’renothing(DistributionisQueen)
3. Betransparent(Don’tbeaJoker)
Thank You
Kimberley Smith
Director, Digital Content & Innovation