Download - Gina Miraldi Online Portfolio
Design is in everything we make, but it is also
between those things. It is a mix of craft, science,
storytelling, propaganda and philosophy.
[Erik Adigard]
As an experienced graphic designer, I have spent
the past seven years refining my professional skills
with a solid Midwestern work ethic. Working with a
publication, a printing firm and a growing marketing
agency, I have amassed a collection of design work
that spans a broad range of concepts and objectives.
I am motivated, skilled and well-trained; a strategic
thinker able to be passionate about a design
and pragmatic in its solution. I have a thirst for
innovation and am very quick to learn. With a
dynamic, modern and sophisticated style, my
professional portfolio is abundant with work done
for corporate clients. I satisfy my high-octane
alter-ego working with musicians, photographers,
dancers and artisan brewers in my spare time.
I am always looking for new challenges. I am flexible
and agile, but confident. I take honest pride in my
work, which explains my dedication to perfection.
Above all, I am a genuine, natural-born creative.
GINAKMIRALDI
GINAKMIRALDI
E d u c at i o n
d e c e m b e r 2 0 0 5 University of Wisconsin-Stout [Menomonie, WI] Bachelor of Fine Arts-Graphic Design
c E r t i f i c at i o n s & s k i l l s
• Design Evolution, Theory & Methods• Graphic Design & Computer Imagery• Typography & Letterform Design• Advanced Photography & Photo Retouching• Product & Packaging Graphics
Expert in Adobe InDesign, Illustrator and Photoshop; also comfortable in Quark and in all Microsoft Office programs, including PowerPoint. Strong background in print and pre-press.
Familiar with Adobe Dreamweaver and Prezi. Experience designing for digital presentations, mobile, email and social media.
Proficient copywriter with an expertise in creative strategy and planning. Excellent sketching ability and illustration experience.
Organized, cooperative and efficient working both independently and as part of a team. Particularly adept under pressure and when presented with challenges.
f r E E l a n c E W o r k
2 0 1 2 | Logo, identity and packaging design for independent winemakers Attic 2703 [Minneapolis, MN]
2 0 1 1 | Album artwork and promotion for musician Adrian Krygowski [Nashville, TN]
20 0 9 | Logo, identity and promotion for landscaping business Coalburn Landscaping [Minneapolis, MN]
20 07 | Logo and event promotion for ballet studio River Falls Ballet Academy [River Falls, WI]
aWa r d s & r E c o g n i t i o n
• Platinum Hermes Award [Advertising / Point of Purchase]• AGDM Award [Calendar Design]
P r o f E s s i o n a l E x P E r i E n c E
2 0 0 7 – P r e s e n t FUtURA MARKeting [Eden Prairie, MN] Creative Department
[Conceptual Designer] – promoted May 2012
Professional growth and drive initiated a new position to develop and direct the creative strategy behind new campaigns for the agency and its clients, as well as to support each set of specific brand guidelines while retaining the responsibilities of the Senior Graphic Designer.
[Senior graphic Designer] – promoted December 2009, July 2011
Promoted to work closely with the Design Services Supervisor on developing creative concepts, designing layouts and conducting strategic planning while guiding the growing design team.
[graphic Designer] – promoted February 2009
Recognized for talent and initiative and given more responsibilities and specialized tasks; including devoting time to original concepts, finalizing files for output and handling digital archives and libraries.
[Production Artist]
Chosen as a member of a design team to build the creative department of a growing marketing firm, providing process implementation, project execution and creative support. Handled department and administrative responsibilities; specifically in relation to image retouching, client brand guidelines and design trends.
2 0 0 6 – 2 0 0 7 DigitAL DynAMiCS [River Falls, WI] Graphics Department
[graphic Design Manager]
Supervised the daily flow of design jobs in a busy design and printing firm; from meeting with clients to initialize projects, to working through ideation and design, to sending the finished creative to production.
r E f E r E n c E s
Available upon request.
MINNEAPol Is , MN | g ina@ginamira ld i .com
GraPh icDesIGNeR
All work ©2012 Gina Miraldi. Please do not reproduce without the expressed written consent
Futura Marketingbrand identity
In response to the growth of the marketing agency, and with over four years spent building the creative team, I undertook the challenge of re-branding my own firm. My vision was to update the brand in order to modernize the look, keep pace with the creative industry and be attractive to potential clients and employees.
Concept development, brand application examples, style guidelines and executive presentation.
Häagen-Dazs® Shopsdazzler™ Frozen dessert Product relaunch
I chose to re-introduce a line of extravagant desserts using the charm of simple ingredients and a basic wordmark that can be adapted to match the flavor profile of the featured product.
Concept development, photo retouching and promotional design including in-store point-of-purchase materials.
Hermes Platinum award winner Advertising / Point of Purchase
Häagen-Dazs® Shopssummer camPaiGn concePt
In a grass-roots movement to engage a younger demographic, I designed a summer campaign for this gourmet ice cream shop. The promotion was centered around a simple, popular and versatile flavor with a powerful, refreshing and youthful flair.
Concept development and promotional design including in-store point-of-purchase materials and a social media plan.
Ecolab, Inc. Food & Beverage Division
ProGram camPaiGn & Field service rePort
The employees of Ecolab Food & Beverage needed a tool to help their clients see the value of protecting the food that their customers enjoy from the time it enters their establishment until it’s on a plate. And also the plate. And the hands that touch the food and the plate. You get the idea.
Concept development, layout and design.
Ecolab, Inc. Corporate Division
executive Presentation
On a whirlwind timeline, I worked with a selective team to create the visuals behind the PowerPoint presentation for Ecolab’s president and CEO in the time it took him to fly from Minneapolis, MN to London, U.K.
Concept development, presentation layout and design.
Women’s Business Development Center2009 entrePreneurial Woman’s conFerence Promotional materials
Each year, the Chicago-based WBDC hosts a business conference, targeted to women business owners and entrepreneurs in the United States. With the featured speakers, workshops and sponsor giveaways, they needed their promotional material to be organized and concise.
Concept development and layout design for brochures, print ads and conference materials.
Staffing PartnerscomPany Website
Diversity and humanity were the central ideas that I worked with for this professional staffing agency. Therefore, I let the colors in the images jump forward from an otherwise grey creative; keeping the environment professional and the people vibrant, just like the experience.
Concept development, website layout and design.
Coalburn Landscapingidentity system
A new landscaping business had the idea of individual service with completely sustainable methods, down to a customized bicycle to transport equipment. I used a mixture of rustic and modern fonts in a simple layout to convey the traditional values with cutting-edge awareness.
Logo, business card and flyer design.
River Falls Ballet Academy“neverland”
There can still be mystery in a small town. The senior class of the River Falls Ballet Academy wanted to showcase their talents and friendships in a unique performance featuring classical ballet, modern and hip hop dances. I was happy to design the promotional materials...especially since I’d already choreographed and produced the show itself.
Photography, photo retouching, design and event promotion.
Adrian Krygowski“hoPe For us”
In everyone’s life, there is a musician. This album, written and performed by one of my close friends, is the embodiment of the musician in each listener’s life. I wanted to convey the recipe of rock and roll, acoustic guitar and a dash of country western in the deconstructed wonderland he occupies.
Concept development, photo retouching, album layout and design, print coordination.