Download - Getting Social
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Getting Social: First StepsDesigning Online Media, Communication &
Networking Strategies
image: webtreats
by Sidneyeve Matrix
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audio version of this presentation available:vimeo.com/channels/socnetculture
image: el patojo
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SMfrom novelty to necessity
part of the lexicon of everyday life & business
image: Stephen Hackett
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a collection of communication tools
image: Paul Worthington
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design & develop your business identity
image: William Hook
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wrap a community around your company
image: micn2sugars
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become a thought leader in your industry & increase your credibility
image: timtom.ch
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add measurable value to your bottom lines
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social media:conversations onlinepeople having
image: lastquest
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the conversation has already started
image: Mister Boboli
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action item #1
grow bigger ears
image: Yvonne in Willowick Ohio
active listening
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listening station& information aggregatorGoogle Reader + RSS feeds
image: gsherman
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RSS feeds
really simplesyndication of
digital content
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tracking social media buzz
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unfettered real-timeconversation
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SM user demographics
image: mallix
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digital nativesmillennials: 1977-1994
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largestdemographicon socnets
35-44GenX: 1965-1976
image: [phil h]
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Tech Boom(ers)
half have asocmedia profile
three-quarters use Facebook
image: Pete Ashton
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brand reputation
online conversationis converted into & impacts
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on Twitter, Facebook YouTube or public blog
Fortune 500
80%
100 largest firms in
source: 2009 University of Massachusetts Dartmouth
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action item #2
claim your name
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share economyP2P, B2C, & B2B
SM conversations take place within a
image: hfabolous
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connecting over content
image: Robert the Noid
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how we share SM content 45% 30%
source: Gigya Feb 2010 image: artcphoto
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hierarchy of content sharingsocialnomics:
image: Atle Brunvoll
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bra
nd
de
vo
tio
n
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2. found information/objects
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3. original user-generated content
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action item #3make some microcontent
image: blackheartking.com
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shareable digital assets
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shareable
digital coupons
& promos
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contentis King
context is Queen
if
then
image: a_flama
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drive traffic to your websitelead generation
image: Thomas Hawk
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dynamiccontentblog
image: the coveted
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barriers to SM adoption
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#1 barrier to
SM adoption
45% lack of
skilled staff
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action item #4outsourcing or internship
image: presta
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collaboration
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#2 barrier to SM adoption
40% difficulty of
measuring ROI
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bottom linesSM impacts the
image: ansik
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design your
custom metrics
action item #5
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define objectivesset criteria by which to
measure success of SM efforts
image: diego cervo crestock.com
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snapshotyour starting points
image: Hands Trends
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move the needlewith social media
drive sales
reduce costs
expand network
attract media attention
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measure: relevancy
follower tracking
measure: impact
retweet frequency
grow network traffic
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67%Are you more likely to buy since becoming a fan/follower?
said yes
source: iModerate Research Technologies 2010 image: freefotouk
increase sales
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self-promote events, launches
get media coverage
image: Ani-Bee
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find reporters
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timely responses to client issues
& P2P customer support
image: Evil Erin
raise satisfaction index
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SER
image: Pink Sherbert Photography
optimize
search engine results
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"Link Juice"
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increased
reachvisibilitycredibilityrelevancytransparency
SM communications platforms &
image: Wonderlane
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Contents of this presentation including images have Creative Commons Attribution-Noncommercial-Share Alike 3.0 Licenses.
about the authorSidneyeve MatrixQueen's National Scholar & Assistant Professor, Film & Media, Queen's University, Canada. sidneyevematrix.comtwitter: @[email protected]
2010/sidneyevematrix