getting started in social media
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Basic overview of Social Media, profiles, and pages foTRANSCRIPT
Getting Started with Social Media
Presented byVirtual Options Coaching & Training
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Housekeeping
Expectations Introductions Immersion Agenda Digital Handouts Favorite Useful
Sites
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“George Bernard Shaw said, “Life is not about finding yourself, life is about creating yourself.”
Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement.
Brian Solis, Sociologist and Published Author
Social media is the use of technology combined with social interaction to create or co-create value.
It’s a conversation.
Fish Where the Fish Are
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When we were in school, getting an “F” was a
bad thing
In Social Media, it’s all about the three F’s:
Friends, Fans and Followers
By the Numbers
As of 2012 there are 840 million active Facebook users
48% of 18-34 year olds check Facebook when they wake up
35+ year olds represent over 30% of the Facebook userbase
71.2% of the US web audience is on Facebook
57% of people talk more online than they do in real life
48% of young Americans find out about news through Facebook
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Facebook average user figures & facts:
has 130 friends on the site sends 8 friend requests per month visits the site 40 times per month spends an 23 minutes on each visit is connected to 80 community pages,
groups and events creates 90 pieces of content each month
Personal/Profile Page
Represent real people Limited to 5,000 friends Personal use You control who is
confirmed or ignored as a friend
Facebook can shut down your profile if in violation
Fan/Business Page
Visible to everyone on the Internet by default
Represent entities: Only the official representatives of a public figure, business or organization
Unlimited Fans
Your Facebook Profile
Your profile is the starting point for Facebook. Think of it as your front door.
Facebook Friends
Be Selective.
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What can you do on a profile page?
You’re putting your “Face” on Facebook. The personal side of the professional*** Posting updates in your life makes it easy
for you to connect with your friends! You’re posting your status updates, videos,
pictures, sending messages, writing on walls, and socializing within Facebook.
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Your Facebook Page
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Where to go to set up your fan page!
Your Fan Page or Business Page can be set up here.
http://www.facebook.com/pages
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Creating Your Fan Page
Create a Page
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Creating Your Fan Page
Create a Page
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Vanity URL
Register your own unique username (sometimes called a “vanity URL”) for your Facebook page at
http://facebook.com/username
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Virtual Options Pagehttp://www.fb.me/virtualoptions
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What can you do on a Fan Page?
Post business information: events, videos, photos, specials, promos
Encourage your fans to ‘like’ you Post testimonials Help spread the word about your business
stories
I n f o r m E d u c a t e E n t e r t a i n
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Why Facebook Fan Pages
Get your business to show up high in search engine positions as Facebook is a very popular website
Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at
Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page
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What you need to know about Fan pages
You need to have an account on Facebook in order to create a Facebook page.
Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
You can have an unlimited number of Facebook pages.
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What you need to know about Fan pages
You can have an unlimited number of fans (Facebook users who “Like” your page).
Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.
All content posted on your Facebook page gets indexed on Google.
You can target your posts by location and language.
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What you need to know about Fan pages
You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.
You can add additional admins (highly recommended).
All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).
Remember if…
COMMON MISTAKES WHEN BUILDING A FAN
PAGE
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Top Common Mistakes Business Make
Create a Profile or personal page for their business instead of a fan/business page
Using a business logo as a profile picture Looking at Facebook as a “selling” tool vs. a
relationship building tool Getting a fan/business page without a clear
goal in mind Not maintaining a consistent
“posting”schedule
Let’s Get Started..
Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties
What You Need..
From your NotesChecklist
Get Messy!
Play with Profiles ..
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Reminders For Building Your Fan Page
Be clear on the primary purpose is for your Facebook page.
Examples: raising brand awareness enhancing customer service building your email list driving traffic back to your blog or website building community
Social Media Profile: Linkedin
Fans Fr iends Fo l l owers
What is LinkedIn
LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. .
Linkedin homepage: Your Dashboard
What to do on LinkedIn
Manage your information that’s publicly available about you Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problemsDiscover inside connections that can help you land jobs and close dealsGain new insights from discussions with like-minded professionals in private group settings
Building Your Linkedin Profile Page
LinkedIn Public Profile
LinkedIn Public Profile
About Public Profiles…BTW
This.
Not This.
This, maybe..
LinkedIn Company Profile
http://www.linkedin.com/companies
Good Reasons to UseFind Clients, Promote Relationships
Build Your Buzz
Hire Professionals/Network
Get Feedback and Research
Developing Your Linkedin Profile
Linkedin Public Profile
Linkedin Company Profile
Best Practices for
• Never ask someone to join you if you not prepared to endorse their work
• Never** respond to a request to join someone's network unless you know them
Things to remember in any social networking community:
• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations
ProspectingInfluencing Through Your Network Statistics
Prospecting
Use your existing connections to find who you’d like to be introduced and connected to.
Leveraging Your Network
Use your existing connections to find who you’d like to be introduced and connected to.
Or as we like to call it..
Leveraging Your Network
Link to profile and area to request an introduction.
Your Network By Region, Industry
All hyperlinked areas filters by region and industry area
Your Network By Region, Industry
Fastest Growth
How you are connectedHow you will be introduced
Network Statistics
Be unreasonablePut yourself out thereBe more interested than interesting
Google+ Profiles & Pages
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Google+ Profiles & Pages
Expected to hit 400 million users by the end of 2012.
40 million users to date Google+ is the search giant’s latest
attempt to create a social network that rivals Facebook.
Google launched Google+ on June 28, 2011 with a private beta.
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Google+ Network
The social network is a collection of different social products. These features include: Stream (a newsfeed) Sparks (a recommendation engine) Hangouts (a video chat service) Circles (a friend management
service) Games and Photos.
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Getting Started
Google+ Profiles
Filling in the Profile
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Pro
file
Op
tio
ns
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CirclesThe Google+ Circles screen allows you to drag-and-
drop your friends into different friend categories
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Drag & Drop Friends into CirclesWhen you drag a friend over a circle,
the circle expands.
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Google+ CirclesThis is the message you'll receive the first time you add
somebody to a circle.
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Inside Your CirclesClicking on a circle lets you look at all the members of that group, as well as change things such as the
membership and the name of the circle.
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Playing with Circles
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Google+ Streams
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Google+ Mobile
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Google+ SparksGoogle+ Sparks is Google's content recommendation and discovery engine. Users can search different topics and find relevant articles, videos and photos. Users can
then share that content with their friends.
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Google+ HangoutsGoogle+ has a unique video chat feature called Hangouts, which lets you chat
with up to 10 people at the same time.
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Google+ Pages for Business
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Create a Page
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Google+ for Pages
Pick a CategoryYou now have to select which category your business fits into. The categories are as follows:Local Business or Place Suitable for: hotels, restaurants, places, stores, servicesProduct or Brand Suitable for: apparel, cars, electronics, financial servicesCompany, Institution or Organization Suitable for: companies, institutions, organizations, non-
profitsArts, Entertainments or Sports Suitable for: films, TV, music, books, sports, showsOther Suitable if your business doesn't fit into another category
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Adding Your Information
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Tagline & Photo
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Sharing Your Google+ Page
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Your Organization on Google+
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Five Ways to Use Google+
Share content with the right audience Segment your audience through the use
of Google+ circles. Circles are how you’re able to “organize”
the people that you choose to invite into your network.
You can create as many circles and label them whatever you’d like [Customers, Vendors, Friends, etc]
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Host a Hangout Hangouts allows you to do
is have a video chat with up to nine of your friends, colleagues or customers.
Hangouts can be used to talk to remote employees, hold business calls, answer customer support questions face-to-face, have events or even record presentations that you can use later.
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Create Saved Keyword Searches
Google is still a search engine. Google users can search Google+ based on
keyword, brand terms or anything else they may be interested in.
By doing a search for [YOUR BUSINESS], I’m able to easily find everyone who has been talking about YOUR BUSINESS or who has shared blog content.
Create saved searches for brand terms, industry keywords, hot topics or anything else.
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See how your content spreads
Create content to share with your audience with the hope that they’ll like it enough to share it with theirs.
By clicking to the right of any Google+ post (yours or someone else’s), you’ll see a link to view ripples.
Once you select that link, Google will populate a graph so that you can watch, in real motion, how your content was shared, what was said by whom, and what circles it became part of.
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.Create a business page
Create a Google+ business page Post relevant blog posts Promote your own content Poll your audience Share company photos Post(appropriate) videos
Posting Tips
Facebook LinkedinGoogle+
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Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate,
Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
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Facebook Fan Page Posting Tips
• Show your personality• Remember its about the conversation – DON’T
sell• Find ways to inform, educate and entertain • Update your fan page at least 3x*** times a
week• Listen – if your fans ask a question, answer it. If
they have a complaint, respond to their concerns and do it all in a timely manner
• Share your news with your fans – the sooner, the better. Let them be the first to know!
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Keep it Fresh
Assign an employee to create and manage your company’s Facebook Page
Post new information, photos and videos regularly.
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Kittens & Breakfast
Think of Facebook as a community where you can participate and add genuine value.
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Respond to messages and questions within 24 hours.
Myth:“If I build it, they will come.”
Develop a strategy to attract fans
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“It’s the Indian… not
the arrow”
Note: Dawn’s attempt at pun humor
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Is it measured
like this?
SOCIAL MEDIA AGGREGATORS
CONNECTING IT ALL TOGETHER
96
What is Next?
How to Move Forward from
here..
www.Facebook.com/virtualoptions
Hootsuite
DIGITAL MEDIA RECAP
Lots of Social Networks• Foundation: Start
Small (Facebook, Linkedin, Google+, Twitter)
• Build Deliberately. Think of it a layer cake.
• Be Consistent in what and when you post. Get on a schedule.
Social Media Layer Cake
Questions??