“Get Connected: How to Make Social Media Work for You”
@RichardRDancy @BarkingMadHQ
Introductions
• Richard Dancy
• Nick Strong
• It’s going to be 45 mins with questions afterwards (ask during and we’ll save)
• There’s going to be an advert
Richard Dancy FRANCHISOR & CONSULTANT
Arghh!
Not another bloody
social media
presentation!!
Fed up with social media? • Incessant coverage
• Unbearable complexity
• Limited traceable ROI
What do you think?
How do you use it?
What’s in your newsfeed?
‘On-line
Marketing’
Case Study
Objectives
• Challenge Understanding
• Case Study
– Perhaps Create Discussion
• Different Perspective
• Trends
“Communities can be accessed and reputation leveraged and grown in
relevant niche communities at a speed and scale that was hither to not possible”
David Amerland, ‘Google: The Semantic Search’
?
Honestly?
And who knows it?
What’s Your Social Strategy?
What’s Your Situation?
1. Basic - Sole user or colleague in office 2. Advanced – Integrated strategy
• Outsourced: Agency / Marketing department • Other?
Assumption: You’re using social media + you have a marketing budget.
KISS Keep it Simple Stupid!
3 Steps
1. Get involved, plan, you and staff - SET UP
2. Generate relevant daily posts - CONTENT
3. Get talking to the right people – ENGAGE
Link everything together
Use the power of your network
Education, Education, Education
- HQ Staff
- Franchisees
- Franchisee’s staff
- Content Management
- Social Media Policy
- Training
It’s not about the brand first…
it’s about the person,
the need, the worry and the emotion.
Our Audience?
Source: WeAreSocial.com January 2015
80+% are using their mobile device!
“Content is KING” Bill Gates
…but engagement is Queen
(and we all know she rules the house)
8. Budget
Conclusions / Results
• Facebook is biggest lead source
• Social media is never free
• Building relationships
• Use content you already have
It’s all about YOU!
Your Objective? • Get more publicity • Develop relationships • SELL MORE?!
Is your brand getting it right? Most are not.
Social Importance
• What’s your resource? • How do you agree this?
• % of your marketing budget?
• Staff involved – Social media policy?
• What does your CEO know? • How do you link with your brand in other countries?
Social Importance
Is Social Media your biggest marketing initiative?
• Likes are dead.
• Groups are the future
• Video content
• Landing pages
Trends: In-the-moment updates will dominate.
In-app functionality will increase and diversify
Buy buttons will take over – tap, tap, done.
Questions?
#Overwhelmed
