Download - GENERATIONS OF CULTURE
GENERATIO
NS OF
CULTURE
GEN X, G
EN Y, A
ND BEYO
ND
ACCELERATING GENERATIONS
TAKING THE LONG VIEW
EVOLUTION OF CULTURE
EVOLUTION OF CULTURE
What iconic Gen-X film is this cereal marketer paying tribute to?
The Breakfast Club
GEN XA Transitional Generation
• High-performance, high-maintenance
• Entitled and narcissistic
• High expectations in the workplace
GEN Y LEADERS/ICONS
GEN X GEN Y
name and recognition
analytical/distrust
rely on technology/do their own research
guide me/ prove it to me
more is better/no vanity advertising
team oriented
advice with immediate application
tell me I’m unique
teach me, be sensitive of my needs
individual relevance/teach me about your products
A NEW GENERATION IN THE MAKING
GEN X, GEN Y AND BEYOND
GENERATION G
GAMING’S INFLUENCE ON LIFE AND WORK
ATTRIBUTES OF GENERATION G
ATTRIBUTES OF GENERATION G
APPENDIX