GENERATIO

NS OF

CULTURE

GEN X, G

EN Y, A

ND BEYO

ND

ACCELERATING GENERATIONS

TAKING THE LONG VIEW

EVOLUTION OF CULTURE

EVOLUTION OF CULTURE

What iconic Gen-X film is this cereal marketer paying tribute to?

The Breakfast Club

GEN XA Transitional Generation

• High-performance, high-maintenance

• Entitled and narcissistic

• High expectations in the workplace

GEN Y LEADERS/ICONS

GEN X GEN Y

name and recognition

analytical/distrust

rely on technology/do their own research

guide me/ prove it to me

more is better/no vanity advertising

team oriented

advice with immediate application

tell me I’m unique

teach me, be sensitive of my needs

individual relevance/teach me about your products

A NEW GENERATION IN THE MAKING

GEN X, GEN Y AND BEYOND

GENERATION G

GAMING’S INFLUENCE ON LIFE AND WORK

ATTRIBUTES OF GENERATION G

ATTRIBUTES OF GENERATION G

APPENDIX