Download - Gaming group( ps4 v xb1)
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GAMING GROUPGAMING GROUP
Jennifer ChowJennifer Chow
Michael MarquezMichael Marquez
Neetha Puthran Neetha Puthran
Alyssa VillalvazoAlyssa Villalvazo
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VIDEO GAMING SYSTEMS VIDEO GAMING SYSTEMS • Size of market:Size of market: Worldwide Worldwide
- Console Market share: 76%- Console Market share: 76%
- Total U.S. console gaming revenue is near $7.8 Billion- Total U.S. console gaming revenue is near $7.8 Billion
• Description of product category:Description of product category:
• 3 main competitors are...3 main competitors are...
• Microsoft (Xbox) Microsoft (Xbox)
• Sony (Playstation)Sony (Playstation)
• Nintendo (Wii)Nintendo (Wii)
• Pricing:Pricing:
• Gaming consoles range from $130 (Nintendo 2ds)-$500(Xbox One)Gaming consoles range from $130 (Nintendo 2ds)-$500(Xbox One)
• Distribution:Distribution: Electronic stores, retailers, online. (Gamestop, Best Buy, Electronic stores, retailers, online. (Gamestop, Best Buy, Target, Wal-Mart, Amazon)Target, Wal-Mart, Amazon)
• Promotion:Promotion: Traditional media (movies, television commercials, Traditional media (movies, television commercials, billboards, magazines), social media & online (facebook,twitter, billboards, magazines), social media & online (facebook,twitter, newsfeeds, youtube pop-up ads)newsfeeds, youtube pop-up ads)
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Side By Side Side By Side Comparison Comparison
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Rate on: Aesthetic Rate on: Aesthetic
Playstation 4Playstation 4 Xbox One Xbox One
Game ConsoleGame Console
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Rate on: Rate on: Aesthetic Ease of Use Aesthetic Ease of Use
InterfaceInterfaceX
box O
ne
Xb
ox O
ne
Pla
ysta
tion
Pla
ysta
tion
44
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Rate on: Rate on: Aesthetic Ease of Use Aesthetic Ease of Use
ControllerController
XBOX 1XBOX 1 PS4PS4
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Rate on: Rate on: Popularity Popularity
VarietyVariety
GamesGames
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Rate on: Marketing Rate on: Marketing Effectiveness Effectiveness
Slogans Slogans
PS4PS4
Xbox 1Xbox 1
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Rate on: Rate on: Aesthetic Aesthetic
Marketing EffectivenessMarketing Effectiveness
LogosLogos
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Playstation 4Playstation 4
Perfect DayPerfect Day
DaydreamingDaydreaming
Market Market TargetingTargeting
Audience Audience profilingprofiling
DemographicsDemographics
Trio of Trio of needsneeds
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Playstation 4.. Playstation 4.. ContinuedContinued
• Target audience Target audience
Product Positioning Product Positioning
Product AvailabilityProduct Availability
Brand loyaltyBrand loyalty
Intrinsic Cues Intrinsic Cues
(#4theplayers)
Extrinsic Cues Extrinsic Cues
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Xbox One Xbox One
InvitationInvitation
• Celebrity actors/ endorsementsCelebrity actors/ endorsements
• Product PersonalityProduct Personality
• Emotional arousal: Emotional arousal:
• Demographics: Demographics:
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Xbox One continued…Xbox One continued…
Perfect GirlfriendPerfect Girlfriend
Consumer dogmatismConsumer dogmatism
Market TargetingMarket Targeting
Innovative technology Innovative technology
Classical ConditioningClassical Conditioning
Extrinsic CuesExtrinsic Cues
Intrinsic CuesIntrinsic Cues
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Which is better..??? Which is better..???
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Enough with that!Enough with that!
Let’s have some FUN!!!Let’s have some FUN!!!
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TRIVIA TIME!TRIVIA TIME!
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What country is the What country is the headquarter for Sony headquarter for Sony Computer Entertainment Computer Entertainment located in? located in?
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JAPAN!JAPAN!
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Whose slogan is... Whose slogan is... “Greatness Awaits”? “Greatness Awaits”?
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PLAYSTATION 4!PLAYSTATION 4!
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Besides online, name 3 Besides online, name 3 stores you can buy a stores you can buy a gaming console?gaming console?
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Gamestop Gamestop
Best BuyBest Buy
TargetTarget
Wal-MartWal-Mart
AmazonAmazon
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What console uses the What console uses the tagline of “All In One” tagline of “All In One” Entertainment System?Entertainment System?
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XBOX ONE!XBOX ONE!
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What system released What system released first in the United first in the United States?States?
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Playstation 4!Playstation 4!
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Spock was used in a Spock was used in a commercial for this commercial for this product?product?(Photo)(Photo)
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XBOX ONE!XBOX ONE!
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THANKS FOR THANKS FOR WATCHING!WATCHING!
GET YOUR GAME ON!!!GET YOUR GAME ON!!!