gaming group( ps4 v xb1)
TRANSCRIPT
GAMING GROUPGAMING GROUP
Jennifer ChowJennifer Chow
Michael MarquezMichael Marquez
Neetha Puthran Neetha Puthran
Alyssa VillalvazoAlyssa Villalvazo
VIDEO GAMING SYSTEMS VIDEO GAMING SYSTEMS • Size of market:Size of market: Worldwide Worldwide
- Console Market share: 76%- Console Market share: 76%
- Total U.S. console gaming revenue is near $7.8 Billion- Total U.S. console gaming revenue is near $7.8 Billion
• Description of product category:Description of product category:
• 3 main competitors are...3 main competitors are...
• Microsoft (Xbox) Microsoft (Xbox)
• Sony (Playstation)Sony (Playstation)
• Nintendo (Wii)Nintendo (Wii)
• Pricing:Pricing:
• Gaming consoles range from $130 (Nintendo 2ds)-$500(Xbox One)Gaming consoles range from $130 (Nintendo 2ds)-$500(Xbox One)
• Distribution:Distribution: Electronic stores, retailers, online. (Gamestop, Best Buy, Electronic stores, retailers, online. (Gamestop, Best Buy, Target, Wal-Mart, Amazon)Target, Wal-Mart, Amazon)
• Promotion:Promotion: Traditional media (movies, television commercials, Traditional media (movies, television commercials, billboards, magazines), social media & online (facebook,twitter, billboards, magazines), social media & online (facebook,twitter, newsfeeds, youtube pop-up ads)newsfeeds, youtube pop-up ads)
Side By Side Side By Side Comparison Comparison
Rate on: Aesthetic Rate on: Aesthetic
Playstation 4Playstation 4 Xbox One Xbox One
Game ConsoleGame Console
Rate on: Rate on: Aesthetic Ease of Use Aesthetic Ease of Use
InterfaceInterfaceX
box O
ne
Xb
ox O
ne
Pla
ysta
tion
Pla
ysta
tion
44
Rate on: Rate on: Aesthetic Ease of Use Aesthetic Ease of Use
ControllerController
XBOX 1XBOX 1 PS4PS4
Rate on: Rate on: Popularity Popularity
VarietyVariety
GamesGames
Rate on: Marketing Rate on: Marketing Effectiveness Effectiveness
Slogans Slogans
PS4PS4
Xbox 1Xbox 1
Rate on: Rate on: Aesthetic Aesthetic
Marketing EffectivenessMarketing Effectiveness
LogosLogos
Playstation 4Playstation 4
Perfect DayPerfect Day
DaydreamingDaydreaming
Market Market TargetingTargeting
Audience Audience profilingprofiling
DemographicsDemographics
Trio of Trio of needsneeds
Playstation 4.. Playstation 4.. ContinuedContinued
• Target audience Target audience
Product Positioning Product Positioning
Product AvailabilityProduct Availability
Brand loyaltyBrand loyalty
Intrinsic Cues Intrinsic Cues
(#4theplayers)
Extrinsic Cues Extrinsic Cues
Xbox One Xbox One
InvitationInvitation
• Celebrity actors/ endorsementsCelebrity actors/ endorsements
• Product PersonalityProduct Personality
• Emotional arousal: Emotional arousal:
• Demographics: Demographics:
Xbox One continued…Xbox One continued…
Perfect GirlfriendPerfect Girlfriend
Consumer dogmatismConsumer dogmatism
Market TargetingMarket Targeting
Innovative technology Innovative technology
Classical ConditioningClassical Conditioning
Extrinsic CuesExtrinsic Cues
Intrinsic CuesIntrinsic Cues
Which is better..??? Which is better..???
Enough with that!Enough with that!
Let’s have some FUN!!!Let’s have some FUN!!!
TRIVIA TIME!TRIVIA TIME!
What country is the What country is the headquarter for Sony headquarter for Sony Computer Entertainment Computer Entertainment located in? located in?
JAPAN!JAPAN!
Whose slogan is... Whose slogan is... “Greatness Awaits”? “Greatness Awaits”?
PLAYSTATION 4!PLAYSTATION 4!
Besides online, name 3 Besides online, name 3 stores you can buy a stores you can buy a gaming console?gaming console?
Gamestop Gamestop
Best BuyBest Buy
TargetTarget
Wal-MartWal-Mart
AmazonAmazon
What console uses the What console uses the tagline of “All In One” tagline of “All In One” Entertainment System?Entertainment System?
XBOX ONE!XBOX ONE!
What system released What system released first in the United first in the United States?States?
Playstation 4!Playstation 4!
Spock was used in a Spock was used in a commercial for this commercial for this product?product?(Photo)(Photo)
XBOX ONE!XBOX ONE!
THANKS FOR THANKS FOR WATCHING!WATCHING!
GET YOUR GAME ON!!!GET YOUR GAME ON!!!