Transcript
What is a website that works?
3 Parts To a Working Website
• Design (UI/UX)
• Top search engine positioning (SEO)
• Turning browsers into buyers (CRO)
Design
• Design solves problems
• Design makes it easy
• Design has a purpose
Search Engines
• What they are
• What they do
• How it works
Goals
• Vanity goals
• Cohort analysis
• Test everything
Resources
• OWC blog: http://optimalweb.biz/blog
• HubSpot
• KissMetrics
• Conversion rate experts