Transcript
Page 1: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 2: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 3: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing

What is a website that works?

Page 4: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing

3 Parts To a Working Website

• Design (UI/UX)

• Top search engine positioning (SEO)

• Turning browsers into buyers (CRO)

Page 5: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing

Design

• Design solves problems

• Design makes it easy

• Design has a purpose

Page 6: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 7: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing

Search Engines

• What they are

• What they do

• How it works

Page 8: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 9: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 10: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 11: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 12: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 13: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 14: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 15: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 16: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing

Goals

• Vanity goals

• Cohort analysis

• Test everything

Page 17: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 18: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing
Page 19: FVTC Web Design | Green Bay Web Design | Search Engine Optimization | Internet Marketing | Optimal Digital Marketing

Resources

• OWC blog: http://optimalweb.biz/blog

• HubSpot

• KissMetrics

• Conversion rate experts

• Twitter

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