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DESCRIPTION
Optimal Digital Marketing (http://optimal-marketing.com) is a website design, SEO and Internet marketing agency in Appleton, Wisconsin. Watch to see how we combine the best of traditional marketing and a web shop. Optimal helps businesses of all sizes attract more customers with eye-catching, search engine optimized websites and Internet marketing campaigns that deliver results. We help companies stand out and increase conversions with custom website design and development (including e-commerce websites). If you already have a website, or want to market one we make for you, our Optimal Marketing System (OMS) combines the best Internet marketing techniques to help you get found online and turn browsers into buyers. It includes: - Search Engine Optimization (SEO) - Conversion Rate Optimization (CRO) - Pay-Per-Click (PPC) - Remarketing - Content Strategy & Marketing - Market Research - Competitive Analysis - Landing Pages - Social Media Marketing - and more! Get a free quote for Website Design and Internet Marketing today by contacting us through our website (http://optimal-marketing.com) or by phone at (920) 543-6784.TRANSCRIPT
What is a website that works?
3 Parts To a Working Website
• Design (UI/UX)
• Top search engine positioning (SEO)
• Turning browsers into buyers (CRO)
Design
• Design solves problems
• Design makes it easy
• Design has a purpose
Search Engines
• What they are
• What they do
• How it works
Goals
• Vanity goals
• Cohort analysis
• Test everything
Resources
• OWC blog: http://optimalweb.biz/blog
• HubSpot
• KissMetrics
• Conversion rate experts