Download - Full Program & Tools to Accelerate an Internal Innovation Project - by Board of Innovation
Accelerate internal project Go-To-Market
full program & tools to
“We want to integrate customers earlier and more frequently”
“We need to speed up the time to market of innovation projects”
“We want to target successful projects earlier”
“We need a structured process to guide our project teams.”
In general: For organisations that want to speed up go-to-market of existing projects
Typical challenges to tackle:
SUPPORT DURING
EXECUTION
SET UP SALES FUNNEL & ROADMAP
UPGRADE PROBLEM & SOLUTION
ALIGN COMPANY ASSETS &TEAM MISSION
CHALLENGE EXISTING
PROJECTS
Tailor the process
Evaluate the results
Example Go-to-market Accelerator (3-4 months)
Pitch the roadmap
Output: Validated projects
#1 - Mapped ecosystem to identify hurdles
- Clarified value proposition for each project
- Identified customer insights & buyer types
#2
output: Mission - Problem/Solution -
Sales /Roadmap
#2
#1 - Market segmentation to target potential new leads
- Roadmap for go-to-market - List of goals/targets each
project wants to achieve after execution
- Hands-on tools - Structured experiments - Mapped
B2B customer journey
- Overview of results - List of recommendations - Structured guidebook
output: Challenge
#1 - Understand challenges of existing projects
- Map out opportunities of the projects
- Align expectations & goals of existing projects
Solution Organising solution features.
Delivering a value proposition,
Problem Segmenting your customers,
Discovering customer problems, Understanding the customer journey.
Team Mission Define vision and pursue of the project,
Select assets that create a competitive advantage.
Organisation Assets Focus on a strategic vision of the organisation. Explore the corporate assets and competences
Market Sales funnel,
value chain mapping, Partnership exploration.
$
EXISTING PROJECTS / BU / TEAMS
A FRAMEWORK TO STRUCTURE GO-TO-MARKET
By running through this structured process, project teams re-evaluate their assumptions with the goal of finding real value for the customer and the organisation.
Emmanuel Rigaux CEO and Managing Director LH Zambia
We didn’t just brainstorm, we went through a methodological process focussed on real projects. The beauty of it was that it was not a training, but a session what enabled us to put in perspective and to put some structure around tangible actions that we want to take.
SUPPORT DURING
EXECUTION
SET UP SALES FUNNEL & ROADMAP
UPGRADE PROBLEM & SOLUTION
ALIGN COMPANY ASSETS &TEAM MISSION
CHALLENGE EXISTING
PROJECTS
Tailor the process
Evaluate the results
Pitch the roadmap
Lean B2B canvas**Etienne Garbugli - Lean B2B
- Understand challenges of existing projects,
- Map out opportunities of existing projects,
- Align expectations & goals of existing projects.
Challenging the Status Quo
Brusssels, BE
SUPPORT DURING
EXECUTION
SET UP SALES FUNNEL & ROADMAP
UPGRADE PROBLEM & SOLUTION
ALIGN COMPANY ASSETS &TEAM MISSION
CHALLENGE EXISTING
PROJECTS
Tailor the process
Evaluate the results
- Focus on a strategic goal of the organisation,
- Explore the corporate assets and competences.
- Define vision and pursue of the project,
- Select assets that create a competitive advantage.
Pitch the roadmap
Resource radar
Johannesburg SA
Alignment
SUPPORT DURING
EXECUTION
SET UP SALES FUNNEL & ROADMAP
UPGRADE PROBLEM & SOLUTION
ALIGN COMPANY ASSETS &TEAM MISSION
CHALLENGE EXISTING
PROJECTS
Tailor the process
Evaluate the results
- Segmenting customers, - Discovering customer problems, - Understanding the customer
journey.
- Organising solution features. - Delivering a value proposition.
Pitch the roadmap
Stakeholder discovery B2B customer scan
London, UK
Problem / Solution fit
SUPPORT DURING
EXECUTION
SET UP SALES FUNNEL & ROADMAP
UPGRADE PROBLEM & SOLUTION
ALIGN COMPANY ASSETS &TEAM MISSION
CHALLENGE EXISTING
PROJECTS
Tailor the process
Evaluate the results
Pitch the roadmap
- Define the sales funnel, - Map out the value chain, - Partnership exploration.
- Describe the full roadmap, - Pitch for resources for the coming months.
Value chain mappingSales cycles
London, UK
Target Sales & define roadmap
SUPPORT DURING
EXECUTION
SET UP SALES FUNNEL & ROADMAP
UPGRADE PROBLEM & SOLUTION
ALIGN COMPANY ASSETS &TEAM MISSION
CHALLENGE EXISTING
PROJECTS
Tailor the process
Evaluate the results
- Overview of learnings, - Validated prototypes, - Business cases, - Executive pitching.
- Final Go/No Go - Roll out and execution - Creation of internal ambassadors - Share learnings and tools to replicate
Pitch the roadmap
Experiment mapping*
*Javelin experiment board
Execution & Follow-up
Lyon, FR
Tool guides
CASE STUDY - LAFARGEHOLCIM
Aligning cross-regional innovation processes and accelerating innovation projects
in the building materials industry
*World Leader in the building materials industry
CASE: LafargeHolcim
*90 countries and 115,000 employees merger in July 2015 of cement companies Holcim and Lafarge
combined net sales of EUR 27 billion in 2014.
ALGERIA
SOUTH-AFRICA
BRASIL
CASE: Multiple GTM Accelerators Executed
ZAMBIA
CANADA
MALAYSIA
MEXICOCHINA
FRANCE POLAND
CASE STUDY - LAFARGEHOLCIM
We finished an accelerator program with 6 countries. With this process we see plenty of opportunities to take the very pragmatic projects they put on the table and help them to push them through in a very structured manner but also forcing them to think in a different way.
Carlos Espina Senior Vice President Research & Development LafargeHolcim
John McCabe Vice President - Canada
This process helps us to structure creative thinking. By running through a few steps it made us reconsider outside the norm and open new opportunities. The process, tools and techniques make it a lot easier to become more creative.
Emmanuel Rigaux CEO and Managing Director Zambia
It was great to spend some time together to talk about innovation. Asking the questions such as: How we could change the interactions with the different stakeholders, helped us to change our concepts.
CASE: References
CASE STUDY - LAFARGEHOLCIM Output: Go-to-market tool guide
INTERACTIVE TOOLGUIDE
This tool helps to structure the innovation process, by sharing examples and tools, in order to accelerate the go-to-market of existing projects.
Interactive version online (downloadable for ipad)
“It’s our goal to make corporates innovate like startups.”
mixing proven methods from Design Thinking & Lean Startup Lisbon
Amsterdam
strong network & culture of sharing
Mexico
LinkedIn Group:+17K people
Slideshare Channel+4 Million views
Sharing of tools & inspiration
+7000 subscribers
subscribe tonewsletter
FEATURED IN
for Fortune500 & global innovation leaders
Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/…
Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/…
B2B
B2B2C & B2C
Tokyo
for Fortune500 & global innovation leaders
Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/…
Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/…
B2B
B2B2C & B2C
Tokyo
What clients say:
“It was really amazing to see how Board of Innovation has succeeded to even get production and cost saving minded paper industry people to creative ideas and out of the box thinking, concluding with very successful business case pitches for generating new revenue streams.”
- T. Kratochwill, Executive Director at Sappi Paper Industry, $6B, 13K people, 100 countries
“The O-I Accelerator project contains many learnings, combining team work, dedication, deployment and excitement . It brings many valuable insights to the company when dedicated teams start working on exploration and development of new valuable business concepts; From exploring market insights, industry wide researches and use of both internal & external focus groups to development of Business Models and Talent Management.” - R. Brouwer - Specialty Business Leader Europe at O-I Glass Industry, €7B, 21K people, Fortune500
“Board of Innovation brought a youthful but at the same time experienced perspective to the table which challenged even the most hardened business developer ”
- T. Kidd, New Business Development at DSM Life Sciences & Chemicals, €10B, 21K people
“ Fantastic experience in a structured and creative approach to free up minds to new biz models.”- C. Hillegeer, Senior Vice President Strategy at GDF SUEZ Energy & Utilities, €74B, 152K people, 70 countries
- Vice President R&D, LafargeHolcim Building Materials, $12B, 61K people, 51 Countries
“Plenty of learnings for everybody to take the very pragmatic projects they’ve put on the table and [BoI] helped them to push them through, in a very structured manner , but also forcing them to think in a very different ways.”
“I was really impressed by the workshop. Thanks to the excellent tools, real-life examples, and hands-on approach, BOI helped us shifting from a corporate mindset, to a startup mindset. ” - Dirk Kamphaus, Senior Product Manager at adidas AG Apparel & Sporting lifestyle, €14B, 53K people
Team with T-shaped consultants
Industrial Design/Engineering Innovation Mgmt/Business
Entrepreneurial
more info via www.boardofinnovation.com
Board of Innovation, at your service.
Innovation & New Business People & Transformation
• Innovation Strategy & Process • Digital Transformation • Disruptive Ideas • New Business Model design • Validation & go-to-market
Innovation solutions
Special programs• Corporate Innovation Accelerator • Guerrilla Club • Hackathon • Corporate Innovation Day • Lean Entrepreneur / Lean Coach
• Design Thinking • Innovation & Creativity • Lean Startup • Business Model Innovation • Pitching & selling your project
Training programs
• Bootcamps (HR focus) • Leadership programs • Young Graduates programs
Talent Development programs
Questions? [email protected]
