full program & tools to accelerate an internal innovation project - by board of innovation

Download Full Program & Tools to Accelerate an Internal Innovation Project - by Board of Innovation

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  • Accelerate internal project Go-To-Market

    full program & tools to

  • We want to integrate customers earlier and more frequently

    We need to speed up the time to market of innovation projects

    We want to target successful projects earlier

    We need a structured process to guide our project teams.

    In general: For organisations that want to speed up go-to-market of existing projects

    Typical challenges to tackle:

  • SUPPORT DURING

    EXECUTION

    SET UP SALES FUNNEL & ROADMAP

    UPGRADE PROBLEM & SOLUTION

    ALIGN COMPANY ASSETS &TEAM MISSION

    CHALLENGE EXISTING

    PROJECTS

    Tailor the process

    Evaluate the results

    Example Go-to-market Accelerator (3-4 months)

    Pitch the roadmap

    Output: Validated projects

    #1 - Mapped ecosystem to identify hurdles

    - Clarified value proposition for each project

    - Identified customer insights & buyer types

    #2

    output: Mission - Problem/Solution -

    Sales /Roadmap

    #2

    #1 - Market segmentation to target potential new leads

    - Roadmap for go-to-market - List of goals/targets each

    project wants to achieve after execution

    - Hands-on tools - Structured experiments - Mapped

    B2B customer journey

    - Overview of results - List of recommendations - Structured guidebook

    output: Challenge

    #1 - Understand challenges of existing projects

    - Map out opportunities of the projects

    - Align expectations & goals of existing projects

  • Solution Organising solution features.

    Delivering a value proposition,

    Problem Segmenting your customers,

    Discovering customer problems, Understanding the customer journey.

    Team Mission Define vision and pursue of the project,

    Select assets that create a competitive advantage.

    Organisation Assets Focus on a strategic vision of the organisation. Explore the corporate assets and competences

    Market Sales funnel,

    value chain mapping, Partnership exploration.

    $

    EXISTING PROJECTS / BU / TEAMS

    A FRAMEWORK TO STRUCTURE GO-TO-MARKET

    By running through this structured process, project teams re-evaluate their assumptions with the goal of finding real value for the customer and the organisation.

    Emmanuel Rigaux CEO and Managing Director LH Zambia

    We didnt just brainstorm, we went through a methodological process focussed on real projects. The beauty of it was that it was not a training, but a session what enabled us to put in perspective and to put some structure around tangible actions that we want to take.

  • SUPPORT DURING

    EXECUTION

    SET UP SALES FUNNEL & ROADMAP

    UPGRADE PROBLEM & SOLUTION

    ALIGN COMPANY ASSETS &TEAM MISSION

    CHALLENGE EXISTING

    PROJECTS

    Tailor the process

    Evaluate the results

    Pitch the roadmap

    Lean B2B canvas**Etienne Garbugli - Lean B2B

    - Understand challenges of existing projects,

    - Map out opportunities of existing projects,

    - Align expectations & goals of existing projects.

    Challenging the Status Quo

    Brusssels, BE

  • SUPPORT DURING

    EXECUTION

    SET UP SALES FUNNEL & ROADMAP

    UPGRADE PROBLEM & SOLUTION

    ALIGN COMPANY ASSETS &TEAM MISSION

    CHALLENGE EXISTING

    PROJECTS

    Tailor the process

    Evaluate the results

    - Focus on a strategic goal of the organisation,

    - Explore the corporate assets and competences.

    - Define vision and pursue of the project,

    - Select assets that create a competitive advantage.

    Pitch the roadmap

    Resource radar

    Johannesburg SA

    Alignment

  • SUPPORT DURING

    EXECUTION

    SET UP SALES FUNNEL & ROADMAP

    UPGRADE PROBLEM & SOLUTION

    ALIGN COMPANY ASSETS &TEAM MISSION

    CHALLENGE EXISTING

    PROJECTS

    Tailor the process

    Evaluate the results

    - Segmenting customers, - Discovering customer problems, - Understanding the customer

    journey.

    - Organising solution features. - Delivering a value proposition.

    Pitch the roadmap

    Stakeholder discovery B2B customer scan

    London, UK

    Problem / Solution fit

  • SUPPORT DURING

    EXECUTION

    SET UP SALES FUNNEL & ROADMAP

    UPGRADE PROBLEM & SOLUTION

    ALIGN COMPANY ASSETS &TEAM MISSION

    CHALLENGE EXISTING

    PROJECTS

    Tailor the process

    Evaluate the results

    Pitch the roadmap

    - Define the sales funnel, - Map out the value chain, - Partnership exploration.

    - Describe the full roadmap, - Pitch for resources for the coming months.

    Value chain mappingSales cycles

    London, UK

    Target Sales & define roadmap

  • SUPPORT DURING

    EXECUTION

    SET UP SALES FUNNEL & ROADMAP

    UPGRADE PROBLEM & SOLUTION

    ALIGN COMPANY ASSETS &TEAM MISSION

    CHALLENGE EXISTING

    PROJECTS

    Tailor the process

    Evaluate the results

    - Overview of learnings, - Validated prototypes, - Business cases, - Executive pitching.

    - Final Go/No Go - Roll out and execution - Creation of internal ambassadors - Share learnings and tools to replicate

    Pitch the roadmap

    Experiment mapping*

    *Javelin experiment board

    Execution & Follow-up

    Lyon, FR

    Tool guides

  • CASE STUDY - LAFARGEHOLCIM

    Aligning cross-regional innovation processes and accelerating innovation projects

    in the building materials industry

    *World Leader in the building materials industry

    CASE: LafargeHolcim

    *90 countries and 115,000 employees merger in July 2015 of cement companies Holcim and Lafarge

    combined net sales of EUR 27 billion in 2014.

  • ALGERIA

    SOUTH-AFRICA

    BRASIL

    CASE: Multiple GTM Accelerators Executed

    ZAMBIA

    CANADA

    MALAYSIA

    MEXICOCHINA

    FRANCE POLAND

  • CASE STUDY - LAFARGEHOLCIM

    We finished an accelerator program with 6 countries. With this process we see plenty of opportunities to take the very pragmatic projects they put on the table and help them to push them through in a very structured manner but also forcing them to think in a different way.

    Carlos Espina Senior Vice President Research & Development LafargeHolcim

    John McCabe Vice President - Canada

    This process helps us to structure creative thinking. By running through a few steps it made us reconsider outside the norm and open new opportunities. The process, tools and techniques make it a lot easier to become more creative.

    Emmanuel Rigaux CEO and Managing Director Zambia

    It was great to spend some time together to talk about innovation. Asking the questions such as: How we could change the interactions with the different stakeholders, helped us to change our concepts.

    CASE: References

  • CASE STUDY - LAFARGEHOLCIM Output: Go-to-market tool guide

    INTERACTIVE TOOLGUIDE

    This tool helps to structure the innovation process, by sharing examples and tools, in order to accelerate the go-to-market of existing projects.

    Interactive version online (downloadable for ipad)

  • Its our goal to make corporates innovate like startups.

    mixing proven methods from Design Thinking & Lean Startup LisbonAmsterdam

  • strong network & culture of sharing

    Mexico

    LinkedIn Group:+17K people

    Slideshare Channel+4 Million views

    Sharing of tools & inspiration

    +7000 subscribers

    subscribe tonewsletter

    FEATURED IN

    http://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletterhttp://boardofinnovation.com/newsletter

  • for Fortune500 & global innovation leaders

    Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/

    Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/

    B2B

    B2B2C & B2C

    Tokyo

  • for Fortune500 & global innovation leaders

    Heavy industry/manufacturing Utilities/Chemicals/Pharma Commodities/Automotive/

    Banking/Finance/Payroll/HR Telco/Publishing/Travel/ FMCG/

    B2B

    B2B2C & B2C

    Tokyo

  • What clients say:

    It was really amazing to see how Board of Innovation has succeeded to even get production and cost saving minded paper industry people to creative ideas and out of the box thinking, concluding with very successful business case pitches for generating new revenue streams.

    - T. Kratochwill, Executive Director at Sappi Paper Industry, $6B, 13K people, 100 countries

    The O-I Accelerator project contains many learnings, combining team work, dedication, deployment and excitement . It brings many valuable insights to the company when dedicated teams start working on exploration and development of new valuable business concepts; From exploring market insights, industry wide researches and use of both internal & external focus groups to development of Business Models and Talent Management. - R. Brouwer - Specialty Business Leader Europe at O-I Glass Industry, 7B, 21K people, Fortune500

    Board of Innovation brought a youthful but at the same time experienced perspective to the table which challenged even the most hardened business developer

    - T. Kidd, New Business Development at DSM Life Sciences

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