Pub Products: 2016 Strategy
Title Text
State of App Nation 2016
Chris Klotzbach, Head of Product Marketing, Yahoo Mobile Developer Suite @flurrymobile AppNation: January 7, 2016
Flurry from Yahoo
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APPS
785,000
DEVICES PER MONTH
2.1BSESSIONS PER DAY
10B
Source: Flurry Analytics
FLURRY: BY THE NUMBERS
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300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIALNETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA
Source: Flurry Analytics
MONTHLY FLURRY SESSIONS
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2015: ANOTHER STUNNING GROWTH YEARMedia, Productivity & Emojis Give Mobile 58% YoY Growth
Source Flurry Analytics, 2014-2015
0
1
2
3
4
Personalization Untitled 1 Untitled 3 Untitled 4 Untitled 7 Untitled 8
-1%21%
51%52%53%54%81%
125%135%
332%
0.58Custom
-1%Personalization News &
MagazinesUtilities &
ProductivityLifestyle & Shopping
Travel & Navigation
Sports Health & Fitness
Messaging & Social
Music, Media & Entertaiment
Games
Average 58%
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280
590
985
176
440
784
MOBILE ADDICTION CONTINUES TO RISEWorldwide Daily App Usage Distribution (Millions)
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
Source: Flurry Analytics
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MOBILE ADDICTS
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
Compared to World Population Rank
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280
Source: Flurry Analytics
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2015: YEAR OF THE PHABLET
Source: Flurry Analytics, December 19-December 25, 2015
Over 50% of Android Holiday Activations Were Phablets
0 0.25 0.5 0.75 1Full-size Tablets Small Tablets Phablets Medium Phones Small Phones
Android
iOS
2% 10% 50% 35% 3%
14% 9% 12% 65%
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2015: YEAR OF THE PHABLET
Source: Flurry Analytics, 2015
27% of All Activations were Phablets
0 0.25 0.5 0.75 1Full-size Tablets Small Tablets Phablets Medium Phones Small Phones
2015
2014
9% 9% 27% 54% 1%
11% 11% 13% 63% 2%
17% 12% 4% 64% 3%2013
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News & Magazines Sports Music, Media & Entertainment
21%53%135%
88%
274%
721%
PHABLETS: GREAT FORM FACTOR FOR MEDIAGrowth Rate of Media Apps Over Indexes on Phablets
5.16x
5.34x
4.19x
PHABLET ALL DEVICES
Source: Flurry Analytics, 2014-2015 YoY Growth Rate
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1
2
3
4
Small Phones Medium Phones Phablets Small Tablets Full-size Tablet26%
81%
334%
85%
8%
1.17Custom
WORLDWIDE TIMESPENT SKYROCKETS IN APPSOver Indexes on Phablets Almost 3 to 1
Source: Time Spent on Mobile by Form Factor, Flurry Analytics, 2014 to 2015
Average 117%
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220
162158
US: 3 HOURS AND 40 MINUTES A DAYOn Mobile Devices in the US
Q1 2013 Q2 2014 Q2 2015
+35%MOBILE TIME SPENT (MINUTES)
20% BROWSER BROWSER
10%
TIME IN BROWSER
DECREASED BY HALF
-50%14% BROWSER
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
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US TIME SPENT ON MOBILE
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
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US TIME SPENT
33
52
Q2 2014 Q2 2015
On Gaming (Minutes)
GAMING
-36%
Source: comScore, Flurry Analytics, June 2015
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US TIME SPENT
68
45Q2 2014 Q2 2015
On Messaging & Social (Minutes)
MESSAGING & SOCIAL
+50%
including FacebookSource: comScore, Facebook, Flurry Analytics, June 2015
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US TIME SPENT
44
13
Q2 2014 Q2 2015
On Entertainment (Minutes)
ENTERTAINMENT
+240%
including YouTubeSource: comScore, Pandora, Flurry Analytics, June 2015
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MEDIA CONSUMPTION IN APPS
Source: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study, October 2014., Flurry Analytics
96
46Q2 2014 Q2 2015
Including Social & Messaging (Minutes)
DAILY MINUTES/US CONSUMER
+108%
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… BUT NOT ON TRADITIONAL TV-50
-37.5
-25
-12.5
012.5
25
65+ 50-64 35-49 25-34 18-24 12-17 2-11
-18
-36
-46-42
-15
3
18
Change in hours spent watching traditional TV per month by age group
Source: MediaRedef/Neilsen, Live + VOD + DVR, Q2 2015 v. Q2 2010
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BECAUSE MOBILE IS ABSORBING ITS MINUTES
2Q 2013 2Q 2014 2Q 2015
198
139126
168168168
TV APPS
Source: Flurry Analytics, US Department of Labor Statistics
Time Spent in Mobile Apps and on TV (US, Minutes)
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$31
$23
$33
$21
AND SOME OF ITS REVENUESGlobal Mobile Revenues (Billions)
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
Source: Flurry Analytics, eMarketer, AppAnnie, Apple
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QUARTERLY FORM FACTOR DISTRIBUTION FORECAST
Source: Flurry Analytics, 2016: Note: Form factor distribution projections based on linear and second degree polynomial regression models
0% 25% 50% 75% 100%Full-size Tablets Small Tablets Phablets Medium Phones Small Phones
2Q 2017 3% 9% 59%
35%
1%
29%
4% 9% 52%
39%6% 9% 46%
1Q 2017
4Q 2016
3Q 2016
2Q 2016
1Q 2016
4Q 2015
43%7% 9% 41%
47%8% 9% 36%
49%8% 9% 32%
1%51%9% 10% 29%
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• Decline of Call Centers and rise of the bot • Rise of Chat Commerce • Emergence of the AI Concierge
RISE OF MESSAGING CENTERS