flurry web20expo 093010

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    AppStoresWhatWorksforDevelopers

    AzeemAnsar

    BusinessDevelopment

    Flurry,Inc.

    September30,2010

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    Improve Your App Retain Your Users Promote Your App Monetize Your App

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    FlurrySnapshot

    33,000

    49,000

    1.2 B

    App Developers:

    Live Applications:

    Installs with Flurry

    Analytics (Released Jan 2009)

    110MTotal Devices Covered:

    65 MMonthly Active Devices:

    22 MDaily Active Devices:

    2.9 BMonthly Sessions:

    AppCircle (Released June 2010)

    700App Developers:

    25 MDevices Reached:

    Selected Customers

    86MiOS Devices Covered:

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    A Whole New World of Developers

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    I will emotionally immerse,

    empower, surprise, delight,entertain, save time for, make

    more productive, inform,

    educate, socially connect,romantically intrigue and make

    life better for your customers

    TheImportanceofDevelopers

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    if I only have to build once,

    control my assets, get approved

    in 1 week, reach 100M+ devices,know consumers can and will

    buy, get consumers to notice and

    try my apps, keep most of themoney, monitor my own business

    and can adjust on the fly.

    toPlaGormProviders

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    DevelopersWantaBusinessNotaPlaGorm

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    iOSvs.AndroidInstalledBase

    -

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    140,000

    160,000

    180,000

    Jun'09 Jul'09 Aug'09 Sep'09 Oct'09 Nov'09 Dec'09 Jan'10 Feb'10 Mar'10 Apr'10 May'10

    Unique

    DevicesDetectedperDay

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    -

    5,000

    10,000

    15,000

    20,000

    25,000

    30,000

    35,000

    40,000

    Jan

    '09

    Feb

    '09

    Mar

    '09

    Apr

    '09

    May

    '09

    Jun

    '09

    Jul

    '09

    Aug

    '09

    Sep

    '09

    Oct

    '09

    Nov

    '09

    Dec

    '09

    Jan

    '10

    Feb

    '10

    Mar

    '10

    Apr

    '10

    May

    '10

    Jun

    '10

    Jul

    '10

    Aug

    '10

    iOSvs.AndroidDeveloperAcKvity

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    5%

    DevelopersareLoyal

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    $-

    $2

    $4

    $6

    $8

    $10

    $12

    $14

    $16

    $18

    $20

    ...toMoney

    Revenue

    perUserperYear(a

    kaARPU)

    *

    * Example of ARPU from successful social gaming apps category

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    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    Games SocialNetworking MediaandEntertainment

    andEngagedUsers

    Percentage

    ofoverallsessio

    ns

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    TheNewDeveloperOpportunity

    Rank Dailyinstalls PromoKonCost DailyInstalls PromoKonCost

    1 130,000-250,000 $100k-$450k 25,000-35,000 $50k-$150k

    2 110,000-200,000 $80k-$400k 20,000-30,000 $40k-$120k

    3 100,000-160,000 $75k-$320k 15,000-20,000 $30k-$80k

    4 95,000-130,000 $65k-$250k 12,000-18,000 $24k-$55k

    5 90,000-120,000 $50k-$200k 12,000-17,000 $24k-$50k

    * Varies widely between CPC and CPI programs

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    AzeemAnsar

    [email protected]

    QuesKons?