Facebook/InstagramAdsManagerIntegrationFacebookadshavebecomeastandardpartofanymarketer’spromotionscheduleanddigitalstrategy,sobeingabletoreachyourownaudienceonFacebookinaneasytousemannerbecameafrequentlyrequestedfeature.Overview:ThisintegrationbetweenOmedaandFacebookletsyoupushAudienceBuilder(OnQ)queriesintoFacebookAdsManagertoletyoueither(1)targetadsdirectlytoyouraudienceor(2)createlook-a-likeaudiencesbasedonyoursegment.SinceInstagramisownedbyFacebook,youcanruntheseadsacrossbothplatformswithintheFacebookAdManager.ThisintegrationremovestheneedtodownloadthelistfromAudienceBuilder(OnQ)anduploadintoFacebookeachtimeyouwanttodosomething.ItalsopullsinperformancedatafromFacebooksoyoucanseecampaignresultswithintheOmedaplatform,andalsoallowsyoutorefreshpreviouslypulledlistssoyoudon’tneedtorerunthequeryeachtimeyoufindasegmentthatperformswell.Byconnectingaudiencedataandcampaignresultstogetherinthesameplace,youcanrunmorecampaignswithbetterinsightandanalysisinlesstime.Italsoeliminatestheneedtodownloadanduploadexcel/csvfileseachtimeyouwanttorunsomething,sinceyoucanselectpreviouslyusedquerynamesandrefreshthequeryfromwithinAudienceBuilder.Instructions:Therearetwopartstotheprocess–creatingthequeryinAudienceBuilderandpushingtoFacebook,andcreatingtheadandtargetingthelistinFacebook.YouwillneedtohaveaFacebookadsaccountforthisintegrationtowork,sosignupormakesureyouhaveaccesstoyourbrand’sFacebookadaccountbeforeyougetstarted.PartOne–AudienceBuilder(OnQ):

1. CreateyourAudienceBuilder(OnQ)queryandsaveit.Sinceyou’lllikelyhavelotsofdifferentsegmentsovertimewhereyou’llwanttocompareperformance,werecommendusingaconsistentnamingconventionthroughoutyourteamforeasieranalysisandaccess.

2. Gettointegrationsscreen:Menu-Activate–Integrations,andclickontheFacebooklogo.Everyonehasaccessbydefault,butpleasecontactyouraccountmanagerifyoucan’taccessitorrunintoanytrouble.

3. AuthorizeFacebookadaccountaccess,whichwillrequireyourFBusernameandpassword

4. Clickon“SelectAudience”,searchforyoursavedquerynameandclick“Open”thennamethelistandaddadescription.Youcanalsochoosewhetherornottorefreshthequery(goodforreusingsavedlists)andchoosewhichfieldstopushtoFacebook.WearemostlylimitedtoonlythesixfieldslistedwhichisaFacebookrestriction.

5. Clickon“SendAudiencetoFacebook”!Bonus–SincethisisaFacebookapproveintegration,youradperformancemetrics(impressions,clicks,etc)allpushbackintoOnQsoeverythingcanbeanalyzedwithoutleavingtheOmedasystem!PartTwo–Facebook:

1. LogintoFacebookAdManager2. GointotheAssetssectionandselectAudiences

3. Checkthatyouraudiencehasbeenbroughtin(cantakeuptoonehourtofullypopulate).Itwillsay"audiencetoosmall"untilithasfullyloaded

4. Therearetwooptionsonhowtouseyouraudience:a. As-Is:Targetjustthepeopleonyourlist

b. Lookalike:Targetpeoplewholooklikeyourcurrentcustomers(resource)

5. Confirmtheadcreative,budget,schedule,etcandyouarereadytogo!Foradditionalquestionsandscreenshots,pleasecontactyouraccountmanager.